Small business strategy

Desktop Ads Are Still Holding Strong In A Mobile World

Mobile usage is absolutely exploding, but that does not mean that we should ignore the steady performance of desktop.  A smart marketing strategy will leverage the strengths of each device and maximize their unique contributions to the campaign. As mobile continues to grow and evolve, so do the opportunities to advertise using mobile strategies.  However, that does not mean it [...]

How to Improve Local Marketing? Use Facebook Local Awareness Ads

In an effort to help local businesses connect with people in their area, Facebook launched Local Awareness mobile ads. Local Awareness ads are a great way to find new customers by showing ads to people who are around your business location. These ads are great for bringing customers through your door because of their call to action features. You [...]

2017 SEO Trends for Small Businesses

As reliable as New Year’s Resolutions, so are the articles about 2017 trends.  This year is no exception with entries from all walks of life, from catering to Social Media and all points in between.  For small businesses and SEO, 2016 was a year of great change, and 2017 promises to offer even more change.  Below are my thoughts [...]

Top 5 Reasons You Should Be Using Facebook For Advertising

For small businesses, posting on Facebook just isn’t enough anymore. On average, only 2% of your fans will see one of your posts on their Facebook page (socialbakers.com).  Many businesses have heard about the importance of using Facebook to grow their business – but they are not sure where to start.  Do your clients still need convincing? Here are [...]

Digital Now Commands 60% of Total Marketing Budget

How much of my advertising budget should I allocate towards digital? This is hot topic and a question I get asked frequently. Businesses know they need to spend money on digital advertising to reach their target consumer, the question is, how much? According to a recent Nielsen study, the answer is 60%. “Advertising effectively is difficult in an increasingly fragmented environment. It [...]

Top 5 Ways Your Business Can Capitalize on the Pokémon Go Craze

Everyone is playing Pokémon Go! Pokémon Go is the wildly addictive smartphone game by Niantic, Inc, which allows players to use GPS to track down and collect digital monsters in an augmented reality (AR). Pokémon originated in 1995 as a popular Game Boy video game published by Nintendo, that encouraged players to collect, trade and battle “Pocket Monsters” or [...]

Why Your Online Presence is Important

While most businesses recognize the importance of having an online presence in this technological age, new studies are showing how important it actually is, especially for small businesses. A recent survey asked internet users in the US how having an online presence can impact a small business. Over a third (36.7%) of them said they learn about small businesses [...]

Content Marketing: What it is and why it’s important

Here at Vici, we excel at getting visitors to your website and engaging with your brand. But what happens after that initial engagement? For some, they remain interested in the brand and become a loyal customer. But for many, that one-time engagement is just that. So how do brands retain more of these new visitors from their advertising campaigns? [...]

Grow Your Small Business with Digital Marketing

As a small business, you may be pinching pennies and trying to save money wherever you can by not doing anything excessive or unnecessary. And you may be of the mindset that digital marketing is one of these nonessential things. I’m going to let you in on a secret: it’s not. Digital marketing, if anything, is going to help [...]

Local Searches? 64% Don’t Start With A Search Engine

When performing a local search online, many would think that Google-ing it would be the preferred method of inquiry. However, according to a recent study by IDC Custom Solutions, the process is actually quite varied. According to their study, only 36% of individuals performing a local search start with a search engine. What does this mean? Well instead of going [...]

Negative Online Comments/Reviews – What Should You Do?

Brands and companies, as well as people, are living their lives online and there are times we all have very little control over our online presence and reputation.  However, there are many things we can and should do to ensure we are putting our best possible image forward, and most of it boils down to excellent online customer service. As [...]

What is a Facebook Custom Audience?

Here at Vici, we like to build campaigns with elements from all parts of the sales funnel. However, the most important piece to include is the retargeting element. This is because it is much easier to sell your products or services to existing customers, rather than to find new ones. One of the best new ways to do this, [...]

How big should my advertising budget be?

When working with our clients, we are often asked how much they should be spending on advertising. Many companies spend a certain amount, but few know what that amount should actually be for what they do. The short answer: it depends. There are a few factors that should be considered before setting aside money for advertising purposes. I will [...]

Change Your Business Hours on Google

When you Google yourself, what do you see? Your customer’s are doing searches everyday looking for business information, and if they aren’t seeing your address, business hours, aggregated reviews, and directions to your location you are missing valuable leads.  Nothing is more frustrating then driving to business that is closed- or even navigating to the wrong address because your [...]

Credit Union and Banks Turn to Digital to Reel in New Customers

Banks and credit unions are businesses that have served their customers’ financial services and needs for centuries.  As many traditional industries are still learning to adapt to new technology, financial services are leading the change in the digital evolution as they attempt to keep up with our new fast-paced lifestyles. There is no disputing that technology has had an incredible [...]

Shop ‘Til You Drop: Digital Influence on Retail Sales Hits $2.2 Trillion

Could this be the end of coupon mailers and Sunday ads? The year 2015 has shown an immense positive correlation between digital advertising and in-store retail sales.  Digital advertising is expected to influence 64 cents of every dollar spent in retail stores, or $2.2 trillion, by the end of this year. This figure has grown considerably since 2012, where digital advertising [...]

Who Is Your Social Media Audience?

As a business, you may have asked yourself many times, how do I connect with my audience? Social media is an effective way to help businesses connect on a personal level with their customers. Social media outlets like Facebook and Twitter allow contact directly from business to customer and essentially puts a face to the business and encourages upfront communication [...]

Google Analytics Can Tell Me When I Should Advertise?

The folks who bring you Google Analytics have just released some first quarter insights from the previous two years that could help you decide when it is best to beef up your marketing in the coming weeks. They analyzed billions of Google Analytics sessions and found that “in particular, the week of February 5th (also known as the week [...]

Don’t Make the Same Digital Marketing Mistakes in 2015

At only 2 weeks into the new year, there have been plenty of new tips created on how to make 2015 your most successful year yet.  But reading lists on top of lists about what your business should be doing but isn’t doing yet can be intimidating and overwhelming.  It takes time for you and your consumers to adapt [...]

Want More Conversions? Offer Less Options!

Giving people too many options or asking them for too much information can quickly reduce your conversions. For example, a study found that by reducing the number of options on your website’s “contact us” form from 6 to 3, you can increase your conversion rate an average of 66%.  Even changing something like the “submit” button can increase your [...]

Mobile Window Shopping: Look but Don’t Buy

As smart phone usage increases rapidly in America, the technical abilities of new phones become more and more advanced to add convenience to their users’ lives.  The smart phone population realized that their phone is essentially a mini desktop computer that allows them to fulfill any task on the web without the constrictions of desktop computers or even Wi-Fi. Despite [...]

The Omnichannel Experience: Coming to Screens Near You in 2015

The Omnichannel Experience may sound like an action movie you would see in an IMAX theatre, but this concept is a new marketing trend that is expected to explode in 2015. The omnichannel marketing experience is a term that describes the seamless, cross-channel shopping habits that consumers have latched on to this holiday season and are expected to stay latched [...]

The New Year Means New Facebook Changes

Have you heard about the changes that Facebook has announced that will begin in January?  Facebook announced that they are going to filter out unpaid promotional material in user news feeds that businesses have posted as status updates.  Even if someone has “liked” your business Page and opted in to see your company’s status updates, the chances are they [...]

Tips on Talking to Young Women

Millennials, or the generation born between 1980-2000, have inherited a reputation of being “entitled,” “enigmatic,” and even “slackers.”  Unfortunately, it is not only the millennials as a whole who are underestimated and underrepresented, it is the women within the 16-34 age group who are the most misunderstood, despite their huge buying power.  Small businesses seeking the attention of women [...]

Branding Yourself On Linked In with Customizable Backgrounds

What was once only available to premium members of Linked In has now reached the masses: customizable backgrounds, similar to Facebook, Twitter, and Google+.  Give your profile a professional punch by uploading your own in a few easy steps: Step 1: Create a 1400 x 425 background that is under 4 MB in  .jpg, .png, or .gif.  You’ll notice that [...]

How to install a Retargeting/Remarketing Pixel in WordPress. (It’s SUPER easy!)

Retargeting web visitors is a common best practice to maximize conversions and invite back potential customers to your website.  Our clients often ask us to help retarget (or remarket) their web traffic.  Retargeting technology uses a pixel (lines of HTML code), which creates a cookie to track site visitors. But how the heck do you install that pixel? WordPress doesn’t [...]

Googles Search Revenues Shift

Nearly seven in 10 marketers say Googles Product Listing Ads (PLA’s) perform better than paid search ads. Performance of Products Listing Ads (PLA’s) in relation to Paid Search, Q1-2014. Slightly Better than paid search- 43% Much better than paid search- 26% About the same as paid search- 14% Much less than paid search- 8% Google is seeing a shift in revenue sources as a result [...]

What the heck does THAT mean?

Scratching your head when it comes to the jargon of online marketing? Well LOL and WTF no more.  Here’s some common acronyms and what they mean.  Got something to add? Be sure to leave a comment! CPM means Cost per thousand.  So why isn’t it CPT? The ‘m’ is a Roman Numeral that stands for 1000. CTR means Click Through Rate, [...]

Men vs. Women Online: An Infographic

When marketing online or with mobile, men and women can’t be treated equally. Check out the compelling infographic below which speaks to gender trends in social media and advertising and how it affects men and women differently. Some interesting points: Women send text messages more often than men More women look for support in social media Women are less likely to respond [...]

Simply Explained

Online marketing can feel overwhelming.  There are a lot of acronyms: CPM, CPC, PPC, SEO… when really all you care about one acronym: ROI, your return on investment!  There are a lot of places to be online from Pay Per Click, to organic search, Google, Yahoo, and Bing search engines, Instagram, Vine, Facebook, Twitter, Google+, Youtube… what business owner [...]

10 (FREE) Websites No Small Business Should Live Without

Small business owners know that the cost of operating can be downright expensive.  Whenever there are programs out there that can help eliminate costs, while still maintaining a professional image, you should take advantage of them! Here are the websites that top my list: MadMiMi.com “Simple and beautiful email marketing” – Mashable.  MadMimi gives you customizable email templates that are not only [...]