Reputation Management

How Important Are Online Reviews?

Extremely. In fact, 78% of Internet users conduct research online and believe reviews are the most credible form of advertising.   Online reviews are not only influencing consumers, they’re also influencing search engine results.  In fact, Search experts believe that reviews account for about 7-13% of the local organic ranking factors considered by Google. Responding to positive reviews [...]

Improve Your Online Presence with SEO & Reputation Management

Last week, our very own Laura Ostrowski wrote an excellent article about why, as a business, your online presence is important. I would definitely recommend reading it here: Why Your Online Presence is Important. Her main points centered on the fact that the majority of consumers will do some “research” about your business before choosing to engage with it. [...]