SEO

2017 SEO Trends for Small Businesses

As reliable as New Year’s Resolutions, so are the articles about 2017 trends.  This year is no exception with entries from all walks of life, from catering to Social Media and all points in between.  For small businesses and SEO, 2016 was a year of great change, and 2017 promises to offer even more change.  Below are my thoughts [...]

Improve Your Online Presence with SEO & Reputation Management

Last week, our very own Laura Ostrowski wrote an excellent article about why, as a business, your online presence is important. I would definitely recommend reading it here: Why Your Online Presence is Important. Her main points centered on the fact that the majority of consumers will do some “research” about your business before choosing to engage with it. [...]

How I Explain SEO & Pay-Per-Click To My Mother

I think Search Engine Optimization is one of the hardest things to understand and even harder to explain to small business owners. Now, Google is making all kinds of change to their Search Engine Results Page (SERP), making it more confusing than ever. I’ve learned to run things through my “Mom Test.” If I can explain a digital product in [...]

Free Ways To Boost A Website’s Organic Search Ranking

One of the things I get asked about by our clients is how they can better the search engine ranking of their website – especially on Google.  Of course, one way is have a company (like Vici!) undertake a Search Engine Optimization campaign for you.  But there are also a number of free things you can do as well. [...]

Consumer Intent: the Key to Mobile Success

It’s 2016 and consumers are more impatient than ever. The advent of newer, better, and faster technology is making on-the-go mobile searching commonplace, giving us instant access to information about almost anything. When we want something, we try to find it, and where better than our smartphone? This idea of want and search, or having some goal in mind [...]

Change Your Business Hours on Google

When you Google yourself, what do you see? Your customer’s are doing searches everyday looking for business information, and if they aren’t seeing your address, business hours, aggregated reviews, and directions to your location you are missing valuable leads.  Nothing is more frustrating then driving to business that is closed- or even navigating to the wrong address because your [...]

100 Posts Later…Check Out Vici’s Most Read Blog Posts!

  Today is an exciting day for us at Vici Media, we are celebrating our 100th blog post!  We take pride in providing you with digital marketing education, campaign strategies, and trends in the ever-changing online marketing world. To commemorate 100 blog posts about effective digital marketing strategies, check out our five most popular posts ever.    These posts and many other [...]

Does My Business HAVE to Blog? Yes.

As a business owner, you may have asked yourself- What is the point of blogging?  What do I blog about?  Do I HAVE to blog? Yes. Not only do you have to, but you want to. As of May 2015, there were more than 47 billion Web pages indexed on Google.  Instead of letting the 47,000,000,000 other pages intimidate you, educate [...]

Mobilegeddon 2015: What Happened and What Happens Next

The weeks leading up to Mobilegeddon put many businesses into a frenzied panic as they tried to make their website mobile responsive or optimized by April 21st in order to avoid the wrath of Google’s new algorithm. Now that April 21st is behind us, many companies might be asking, “so what happened?”  According to Google, there was a 4.7% increase [...]

Your Secret Weapon to Increasing SEO Rankings: Video

Think you’ve pulled out all the stops for your SEO campaign?  Go bigger!  You may have the basics: inbound links, a blog, optimized keywords, and many more strategies in place to boost your organic search rankings.  While these are effective, take an extra step to set your business apart by creating a video.  The video can be anything- a biography [...]

So You Have a Bad Online Review, What Now?

Online reputation management consists of monitoring, improving and maintain the publicly available online information about your business. As the internet becomes more mobile, on-the-go and fast-paced, it becomes much easier for your customers to research the good and the bad about your company.  Not only is it easier for customers to find reviews about your company, it is also extremely [...]

Three Free Tools to Better Understand Your Website’s SEO

Search Engine Optimization (SEO) is a incredibly powerful digital marketing strategy.  The more organic traffic to your website, the more leads, and better site navigation means more leads turning into business.  No website is the same, so it can take many different combinations of statistics and information to gain the most insight on how to run the best SEO [...]

How Will Building a (M.) Mobile Website Affect My SEO?

Mobile Websites.  You’ve heard the hype, you’ve seen the Google announcements, you know that mobile sites are not only recommended but soon-to-be mandatory on April 21st if your business wishes to maintain a successful Google search ranking. Now that you know your site has to be mobile responsive or optimized within the next month, you may be on your way [...]

Reputation Management and SEO, Two Peas in a Pod

“If you lose money for the firm, I will be understanding.  If you lose reputation, I will be ruthless,” said Warren Buffet. Reputation management  has become a necessary component to many successful businesses in the internet age where any customer can say anything about their experience with a company’s product or services.  A company’s reputation can be permanently tarnished with [...]

Make Your Website Mobile-Friendly by April 21 or Lose Traffic

You’ve heard it here: mobile devices are the hottest platforms for effective digital marketing strategies.  Not sold on the mobile marketing trend yet?  This may change your mind,  because for the first time ever, not having a responsive or optimized mobile site can negatively impact your businesses’ success. Starting April 21, Google will be penalizing websites that are not optimized or responsive to [...]

How to optimize your SEO strategy.

Let’s face it, these days SEO (search engine optimization) is essential. What SEO does is create an exceptional user experience and communicates your strategies to search engines so they will recommend your website for relevant searches. Here are three simple ways to optimize your SEO, and reach more consumers around the web. Be relevant. AKA organize your website to comply [...]

What is SEO and Why Does it Matter?

SEO is a digital marketing tool that has blown up in the last 3 years from a new “trend” to a marketing staple that has endured the ever-changing strategies and rules of digital marketing. According to Search Engine Land, SEO, or search engine optimization, is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on [...]

Should you invest in a mobile app? Hmmm…maybe not.

Making an app for your business seems to be what everyone’s doing right now. 2014 was even referred to as the “year of mobile,” however, the roles mobile played in 2014 will be changing in 2015. Mobile is expected to become such a normal part of one’s daily life, it will eventually fade from consumers’ consciousness. The differences between accessing [...]

We Are A (Insert Your Type Of Company Here), Do We Really Need To Blog?

The short answer? Yes! I recently was talking with the owner of a plumbing company and I told him that he needed to add a blog to his website. His response? “Who the *&!# is going to read a blog about plumbing?” Fair enough. I explained to him that the purpose of a blog is not just to educate and [...]

Quick- How Many Pages Are On Your Website?

It’s a fact: Google loves content creators.  And the more credible, keyword rich content on your site, the better Google ranks your website.  So how many pages do you have indexed in Google? It’s easy to check! Step 1: Go to Google.com Step 2: In the browser field type “site:http://insertyourwebsite.com/” (no spaces, don’t forget the colon!) Step 3: Google it! And voila! The [...]

Did Your Website Get Hit With the Penguin Penalty?

Take a peak at your Google Analytics.   If you are seeing your website traffic is at an ALL time low in the past month you may have been struck by the Penguin, or Googles’ third update to its algorithm.  Colloquially known as Penguin 3.0, this update launched on October 17th (according to Google Webmaster Hangouts) and has caused many [...]

Does having a separate mobile website hurt my SEO?

A question we are frequently asked is whether having a separate mobile website will create SEO issues?  (A separate mobile url is one that starts with m. and redirects to the mobil url – i.e., m.vicimediainc.com.) The answer is “no” if it is done correctly – and we do it the correct way!  (As outlined by Google in this article.) [...]

9 Things You Didn’t Know About SEO!

In this digital marketing age, it’s no wonder people are putting so much emphasis on SEO.  Search Engine Optimization. It’s making your site more visible on search engines so that people can find you!  And don’t we all want people to find us?  SEO’s increasing popularity, however, has lead to several misconceptions about its use and how to optimize [...]