Retargeting

Why Are Frequency Caps and Conversions So Important?

Retargeting, also sometimes referred to as remarketing, is a form of digital advertising that can help you keep your brand in front of bounced traffic after they leave your website. A visitor goes to your website, you drop a cookie on the person, and then follow that person around the web and show your ad to that  person until [...]

What is a Facebook Custom Audience?

Here at Vici, we like to build campaigns with elements from all parts of the sales funnel. However, the most important piece to include is the retargeting element. This is because it is much easier to sell your products or services to existing customers, rather than to find new ones. One of the best new ways to do this, [...]

A Majority Of Digital Shoppers Say Targeted Ads Are “Helpful” – Really!

It is estimated that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today according to recent research.  With so many messages bombarding consumers on the daily – how do you break through and get your message to the right consumer?  By targeting. Targeting consumers online [...]

How To Get The Most From Your Retargeting Campaign

When Retargeting was first rolled out, it was a fairly straightforward process.  A visitor goes to your website, you drop a cookie on the person, follow that person around the web and show your ad, the person comes back to your website and converts. But, as with all things digital, it is constantly evolving, just as the customer path to [...]

100 Posts Later…Check Out Vici’s Most Read Blog Posts!

  Today is an exciting day for us at Vici Media, we are celebrating our 100th blog post!  We take pride in providing you with digital marketing education, campaign strategies, and trends in the ever-changing online marketing world. To commemorate 100 blog posts about effective digital marketing strategies, check out our five most popular posts ever.    These posts and many other [...]

Behavioral Targeting: what is it and why does it matter?

There’s a reason display ads are so widely used: they get results.   To take your digital marketing to the next level, we suggest our clients add behavioral targeting to the mix.  Like retargeting, behavioral targeting uses online tracking to follow a user’s web-browsing behavior and compiles that data to determine what ad to display to that user. There are three major [...]

So retargeting will cause my ad to follow people? CREEPY!

There is a fine, fine line between being creepy and being, let’s say, involved. Marketers love the idea of retargeting. It’s personalized advertising! You are following someone around online who recently visited your website and showed an interest in your product. What could go wrong? Well, to those who don’t have an understanding of retargeting, it can be a [...]

Valentine’s Day: A Digital Marketing Love Affair

Looking for a Valentine’s Day gift that will win your sweetheart over?  Look no further than your favorite digital device. Valentine’s Day is known not only for love and romance, but also for business and consumer driven behaviors: shopping and advertising.  According to momentology.com, data from recent years shows that couples are not the only consumers driven to spend this [...]

The Omnichannel Experience: Coming to Screens Near You in 2015

The Omnichannel Experience may sound like an action movie you would see in an IMAX theatre, but this concept is a new marketing trend that is expected to explode in 2015. The omnichannel marketing experience is a term that describes the seamless, cross-channel shopping habits that consumers have latched on to this holiday season and are expected to stay latched [...]

Tips on Talking to Young Women

Millennials, or the generation born between 1980-2000, have inherited a reputation of being “entitled,” “enigmatic,” and even “slackers.”  Unfortunately, it is not only the millennials as a whole who are underestimated and underrepresented, it is the women within the 16-34 age group who are the most misunderstood, despite their huge buying power.  Small businesses seeking the attention of women [...]

How to install a Retargeting/Remarketing Pixel in WordPress. (It’s SUPER easy!)

Retargeting web visitors is a common best practice to maximize conversions and invite back potential customers to your website.  Our clients often ask us to help retarget (or remarket) their web traffic.  Retargeting technology uses a pixel (lines of HTML code), which creates a cookie to track site visitors. But how the heck do you install that pixel? WordPress doesn’t [...]