Online marketing

What Are The Best Digital Advertising Products For Local Political Campaigns?

According to Ad Age, there is a broad trend being played out across the advertising landscape. Using data to target audience segments and make smarter media buys in digital. Political numbers absolutely reflect that as digital is replacing traditional ad spend in this vertical. Politicians are assigning ad budgets for digital. And, online digital advertising is not covered by the [...]

The best digital campaigns are expertly mixed, just like your favorite cocktail

When creating a digital marketing strategy, it is easy to become enamored with products that are at the bottom of the sales funnel.  It would be easy to think, “I’m going to focus only on Pay Per Click/Search Engine paid ads, Retargeting and SEO because they will help me drive the most conversions.” This way of thinking is not [...]

Traditional and Digital Together Improves Purchase Intent

It is a well-known fact that digital platforms have transformed how people do business these days.  The influence of digital on the shopping journey is impacting how people shop and make decisions about products and services in which they are interested.  It is also setting new digital expectations of retailers in terms of how they help their customers gather [...]

Online Products for Offline Buyers

There are many media buyers out there that are devouring as much information as they can about digital advertising, given that the marketing landscape has changed so drastically.  A media mix used to include placing a television, radio, direct mail, newspaper, phone book, or a billboard buy.   Now with the introduction of a countless number of digital products that [...]

Desktop Ads Are Still Holding Strong In A Mobile World

Mobile usage is absolutely exploding, but that does not mean that we should ignore the steady performance of desktop.  A smart marketing strategy will leverage the strengths of each device and maximize their unique contributions to the campaign. As mobile continues to grow and evolve, so do the opportunities to advertise using mobile strategies.  However, that does not mean it [...]

Reaching Moms with Digital Marketing

Of the 80 million millennials in the U.S., one-quarter are now parents. Statistics also show that 83% of new moms are millennials.  According to a recent report from Nielsen, some 39% of women aged 18-49 in the US have a child under the age of 12, including 46% of women aged 35-49. Why does this matter to marketers? Because millennial women tend to [...]

Why Are Frequency Caps and Conversions So Important?

Retargeting, also sometimes referred to as remarketing, is a form of digital advertising that can help you keep your brand in front of bounced traffic after they leave your website. A visitor goes to your website, you drop a cookie on the person, and then follow that person around the web and show your ad to that  person until [...]

Top 5 Reasons You Should Be Using Facebook For Advertising

For small businesses, posting on Facebook just isn’t enough anymore. On average, only 2% of your fans will see one of your posts on their Facebook page (socialbakers.com).  Many businesses have heard about the importance of using Facebook to grow their business – but they are not sure where to start.  Do your clients still need convincing? Here are [...]

Using Mobile Conquesting for Holiday Marketing

Year after year, Christmas is one of the biggest seasons for consumer engagement campaigns. Holiday promotions and interactive content are an excellent way to get a piece of the warm holiday feeling during this time of year! Also important during the season is being able to reach people on their smartphone while they are out and about.  The solution? [...]

2017 Planning: Marketing Budgets Have Gone Up (Again!)

Not every small business has the luxury of having a full-time Marketing Director on payroll, leaving those without a lot of marketing experience scratching their heads when planning for 2017.  With the pressure to have every dollar spent promoting the business coming back as a positive return on investment it can be tricky to balance how much to spend [...]

What Does The Local Ad Revenue Forecast For 2017 Mean For You?

According to a recent article published by by Ad Age, the latest local ad revenue forecast from BIA/Kelsey confirms that revenue from local-focused online ads will exceed that of traditional ads aimed at local audiences by 2018. “BIA/Kelsey forecasts that in local markets, digital advertising, including mobile, will grow from $44.2 billion in 2016 to $50.2 billion in 2017 — a [...]

Top 5 Ways Your Business Can Capitalize on the Pokémon Go Craze

Everyone is playing Pokémon Go! Pokémon Go is the wildly addictive smartphone game by Niantic, Inc, which allows players to use GPS to track down and collect digital monsters in an augmented reality (AR). Pokémon originated in 1995 as a popular Game Boy video game published by Nintendo, that encouraged players to collect, trade and battle “Pocket Monsters” or [...]

Why Your Online Presence is Important

While most businesses recognize the importance of having an online presence in this technological age, new studies are showing how important it actually is, especially for small businesses. A recent survey asked internet users in the US how having an online presence can impact a small business. Over a third (36.7%) of them said they learn about small businesses [...]

Digital Video Ad Spend is Experiencing Major Growth

If you’re looking for a new trend that isn’t high-waisted shorts or man buns, look no further than digital video.  Recent studies have found that digital video spending is on the rise, and shows no signs of slowing down. It looks like this year’s digital and mobile video ad spend will be about 85% more than it was in [...]

Emoji Use on the Rise in Marketing

Locavore, hypermiling, refudiate, selfie, and…. ‘Face with Tears of Joy?’ () One of these things is not like the others. These words are all past winners of Oxford Dictionary’s coveted Word of the Year award, but the most recent winner is not a word at all, it’s an emoji. The use of emojis spiked in 2015 (a contributing factor [...]

The Best Online Ads Use the K.I.S.S. Technique

The K.I.S.S. technique has been a favorite among marketers for decades, especially when it comes to billboards, short radio spots, or television ads that fill less then :10 seconds worth of inventory.  The acronym stands for: Keep It Simple Stupid.  This is also known as the more politically correct and sanitized Keep It Short and Simple (albeit less fun).  [...]

Facebook Reactions: What You Need To Know

As people, we are able to react to our environment with an array of emotions. Why is it then, that Facebook only allows us to Like content in our News Feed? Well Facebook has finally done something about it. This past week, Facebook has released a new feature which has changed the way we can now react to individual [...]

Local Searches? 64% Don’t Start With A Search Engine

When performing a local search online, many would think that Google-ing it would be the preferred method of inquiry. However, according to a recent study by IDC Custom Solutions, the process is actually quite varied. According to their study, only 36% of individuals performing a local search start with a search engine. What does this mean? Well instead of going [...]

Digital Ad Terms You Need To Know

A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers. Above The Fold: This is a term from the print advertising industry. In digital, [...]

What is Co-Op Advertising?

Cooperative advertising is a great way to help supplement media spending and even increase your ROI by reaching more of your target audience. What is Co-Op Advertising? Cooperative advertising is when a business or brand who wishes to advertise, whether it be via radio, print, television, or digital, partners with a manufacturer of a product that they sell, and runs ads with that [...]

Facebook Advertising… in a Nutshell!

If you haven’t already noticed, Facebook is everywhere and it’s not going away anytime soon. But that’s OK. With over 72% of online adults using the platform, the highest of any of its social counterparts, Facebook has become an advertising goldmine. It’s not every day that you find an advertising platform that can let you target individuals down to [...]

Landing Pages: The Key to Conversions

Landing pages are specific pages on your website that someone lands on after they click or engage with an advertisement that are used to get a viewer to fill out a form, sign up for something, or to call someone. These actions are what we call conversions, and they are what every digital marketing campaign strives for. One of the [...]

Going Digital? Know your Audience.

Here at Vici we get asked a ton of questions about campaign optimization. One of the most popular questions is “What is the best way to target this specific group of people?” The answer to this question isn’t exactly straight forward, but there are a few things that can be done to help maximize exposure of a campaign to [...]

Traditional Advertising, Where Does It Drive Consumers? Online!

Consumers are watching TV and listening to the radio and the adverting they are consuming while doing so, is having an impact on them: It is driving them straight online. Research shows that 74% of people go online for more information on products and services advertised on TV and Radio. We are not watching TV alone. We may be alone [...]

Digital Advertising: A History Lesson

When you think of where digital marketing is in 2015, I’m amazed everyday at how quickly advancements are being made to deliver beautiful marketing to the sophisticated web users.  As web users we expect a lot.   We are more informed about our purchases being made online and offline.   We have means of communicating to other consumers to [...]

10 Questions To Ask Your Digital Advertising Company (part 2)

In case you missed it, yesterday we covered the first five questions you must be asking when making decisions on who you should trust with your digital dollars.   If you do any type of advertising it is likely that you have been approached by a digital advertising salesperson or digital advertising vendor.   With so many people seemingly toting the [...]

“Above The Fold” Digital Ads – It Matters!

The average drop in viewability between above the fold ads and below the fold ads is 84%.  In one eyetracking study the difference was found to be as high as 102%! Above the fold positioning of ads means that the ad appears before someone has to scroll. As the numbers above indicate, where your ad falls on a webpage greatly [...]

Credit Union and Banks Turn to Digital to Reel in New Customers

Banks and credit unions are businesses that have served their customers’ financial services and needs for centuries.  As many traditional industries are still learning to adapt to new technology, financial services are leading the change in the digital evolution as they attempt to keep up with our new fast-paced lifestyles. There is no disputing that technology has had an incredible [...]

Tips for Your Digital Marketing Strategy

Who doesn’t want the best, especially when it comes to your digital campaigns? Well, good news because there are simple things you can do to optimize your campaign right now. These strategies are simple and easy to implement and will help your campaigns so you can see results. The first thing you’re going to want to do is focus on [...]

How the Millennial Smartphone Addiction Can Benefit You

Do millennials ever put their phones down? No.  In fact, 24% of millennials attached themselves to their smartphones less than 5 minutes after waking up.  An even more astounding 52% of millennials start using their smart phones just after being awake for 5 minutes.  Throughout the rest of the day, these digital obsessed millennials are likely to check their smartphones [...]

Shop ‘Til You Drop: Digital Influence on Retail Sales Hits $2.2 Trillion

Could this be the end of coupon mailers and Sunday ads? The year 2015 has shown an immense positive correlation between digital advertising and in-store retail sales.  Digital advertising is expected to influence 64 cents of every dollar spent in retail stores, or $2.2 trillion, by the end of this year. This figure has grown considerably since 2012, where digital advertising [...]

Who Is Your Social Media Audience?

As a business, you may have asked yourself many times, how do I connect with my audience? Social media is an effective way to help businesses connect on a personal level with their customers. Social media outlets like Facebook and Twitter allow contact directly from business to customer and essentially puts a face to the business and encourages upfront communication [...]

Mobile vs Desktop. Is one better than the other?

It’s no secret that desktops and mobiles rule consumers’ online experience, but when are these devices most prevalent? In a recent study done by Chitika, peak times are examined for mobile vs. desktop usage in the US and Canada. The common belief is that mobile and smartphones will soon be overtaking desktops as more and more users are turning [...]

Desktop Reigns Supreme in Ecommerce Traffic and Revenue

You have probably heard a lot about new digital marketing trends for digital devices.  It seems like every week a new research study proves which digital device customers prefer for shopping and browsing. With all the trends, statistics and competition among devices, it is easy to get overwhelmed trying to keep up with the dozens of ways to attract a customer [...]

Valentine’s Day: A Digital Marketing Love Affair

Looking for a Valentine’s Day gift that will win your sweetheart over?  Look no further than your favorite digital device. Valentine’s Day is known not only for love and romance, but also for business and consumer driven behaviors: shopping and advertising.  According to momentology.com, data from recent years shows that couples are not the only consumers driven to spend this [...]

The Power of the View-Through

How many display ads do you think you are exposed to in one day?  Tens, twenties or even hundreds?  Believe it or not, the number falls closer to the upper levels of the spectrum. Between the countless billboards, magazines, television and internet ads we pass by hundreds of times a day, it is apparent that display advertising has made a [...]

Google Analytics Can Tell Me When I Should Advertise?

The folks who bring you Google Analytics have just released some first quarter insights from the previous two years that could help you decide when it is best to beef up your marketing in the coming weeks. They analyzed billions of Google Analytics sessions and found that “in particular, the week of February 5th (also known as the week [...]

Put and End to Pinching and Zooming With a Mobile Optimized Site

As mobile internet use continue to skyrocket among the large population of digital device users, it becomes more difficult for brands to maintain their websites to keep up with the ever-changing and developing new devices.  While having a user-friendly site is a benefit to web users, it can be a burden to web developers and business owners who struggle [...]

Mobile Window Shopping: Look but Don’t Buy

As smart phone usage increases rapidly in America, the technical abilities of new phones become more and more advanced to add convenience to their users’ lives.  The smart phone population realized that their phone is essentially a mini desktop computer that allows them to fulfill any task on the web without the constrictions of desktop computers or even Wi-Fi. Despite [...]

Are Facebook And Twitter Worth Your Company’s Time?

“So few people actually see posts from top brands on Facebook and Twitter that focusing heavily on those networks can be a waste of time, money and resources.” This quote is from vice president and principal analyst Nate Elliott of Forrester Research in a new research report. He goes on to say that their research showed, “It’s clear that Facebook [...]

Your 2015 New Year’s Resolution: Effective Marketing

The end of another holiday season also marks the end of a new year and the beginning of new opportunities in 2015.  Although you might have a list of important resolutions that you promise to keep this year, the fact is you may only keep them for 2 weeks, or through the entire month of January if you’re lucky.  [...]

The Omnichannel Experience: Coming to Screens Near You in 2015

The Omnichannel Experience may sound like an action movie you would see in an IMAX theatre, but this concept is a new marketing trend that is expected to explode in 2015. The omnichannel marketing experience is a term that describes the seamless, cross-channel shopping habits that consumers have latched on to this holiday season and are expected to stay latched [...]

The New Year Means New Facebook Changes

Have you heard about the changes that Facebook has announced that will begin in January?  Facebook announced that they are going to filter out unpaid promotional material in user news feeds that businesses have posted as status updates.  Even if someone has “liked” your business Page and opted in to see your company’s status updates, the chances are they [...]

Tips on Talking to Young Women

Millennials, or the generation born between 1980-2000, have inherited a reputation of being “entitled,” “enigmatic,” and even “slackers.”  Unfortunately, it is not only the millennials as a whole who are underestimated and underrepresented, it is the women within the 16-34 age group who are the most misunderstood, despite their huge buying power.  Small businesses seeking the attention of women [...]

Mobile Marketing Milestone: Golden Age of Internet Advertising

The 1950’s were called the Golden Age of Television, when the TV launched the population’s addiction to the small screen.  More than six decades later, the population is starting to shift their addiction to an even smaller screen. According to a new report from Forrester Research, online ad spending will surpass TV ad spending for the first time as soon [...]

Desktop is Not Dead! The Evolution of Desktop and Mobile Marketing

Desktops computers soared to popularity in the 1990’s and became a household item, like a microwave, or a television.  In the 2000’s a new normal revolutionized on the go technology with mobile phones.  The evolution of mobile phone technology ultimately lead to the status quo of the smartphone, which are ultimately monopolized by Android and Apple.  Easy access to [...]

Why Don’t My Click Reports Match My Google Analytics?

Google Analytics is a terrific platform for understanding more about how visitors use your website.  However, keep in mind that it is not tracking data the same way that log servers track clicks. Click data is based on ad server logs from the ad exchange(s).  Analytics data (such as Google Analytics), is based on cookies or page loads. HOW GOOGLE ANALYTICS [...]

If Your Mobile Site Doesn’t Load in 3 Seconds, Your Customers Aren’t Happy

Ready or not, the holiday season is upon us.  While some of us are already planning on procrastinating holiday shopping until Christmas Eve and some of us are still in denial that it isn’t July anymore, the most avid shoppers have had their credit cards ready since the first leaf of the season changed.  But this year, instead of [...]

Generation X Edges Out Millenials in Facebook Use…But Not Selfies.

Generation X, the middle population of 65 million Americans ages 34-49, are frequently recognized as being squished in between the older, dominant Baby Boomers and the young, free-spirited Millennials.  And boy does Generation X love their mobile technology and social media!  Despite blatantly targeting every new tech trend to be marketed towards millennials, it’s Gen Xers that spend the most [...]

2014 – The Year Of Mobile Domination

It’s official – mobile rules when it comes to media consumption.  The average person consumes 7 hours of media a day and mobile is number one, accounting for about 35% or 145 minutes of that time. The 2014 “Marketing In A Multiscreen World” report found similar results with smartphones at 35% of daily screen time, far outpacing T.V., tablets, and [...]