Native Ads

How can I use video in Digital Advertising?

With Advertisers increasing their digital video advertising budgets an average of 25% , it may be tough to decipher which video products they’re using as part of their marketing mix.  For instance, in Mobile video alone in 2018, brands spent over $30 billion in mobile video alone. So how do you know if what you’re doing is going to [...]

What Digital Advertising Products Should Casinos Use?

With 465 commercial casinos throughout the United States, according to Statista , there’s bound to be one near you, and maybe in your market.  As we’ve seen for years, Casinos market heavily.  It’s not about whether or not they have marketing dollars, but how can you secure your share of those dollars digitally?  What products are good for them? There [...]

Can I do digital advertising for Cannabis, Marijuana or CBD Oil campaigns?

Let’s be blunt. Trying to run digital campaigns for Cannabis businesses around all the restrictions and limited targeting categories has been a bit of a drag in the past. There are now a wealth of targeting options available that we offer, including Native Ads, Display Ads and Video Ads . Do you want to reach people who are marijuana [...]

What techniques are most popular for Professional Services?

According to a survey by BIA’s Local Advertising Forecast, the professional service industries will spend $2.5 Billion on mobile ads in 2019.  These industries include law firms and legal businesses along with engineering, architects and computer/technology services.  These are the industries that will spend the most. Other industries within this vertical include accounting (CPAs), advertising agencies, photography services, and [...]

When should you Geo-Target and when should you Geo-Fence and what is the difference?

There are several “geo” terms in digital advertising, and it can be complicated to determine which option is best for your campaign. With so many opportunities and choices it is important to understand the differences. First let’s define our “Geo” terms: Geo-Targeting (Geographic Targeting):  all digital ads are geographically targeted meaning we serve ads to specific geographic areas like a city, zip codes, or [...]

What Are Top Digital Advertising Industries For 2019? (Example)

As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng. Breweries. Breweries are popping up all over the country. Their individual spin on some classic [...]

Digital media is on the rise for 2019, are you ready?

As the holidays are near, 2019 is shortly on the heels of a remarkable digital year. Are you or your clients prepared for 2019? Have all the proper media channels for 2018 been evaluated and considered? Digital spending was up 21.9% in 2018 and is forecasted to grow an additional 18% in 2019. Digital continues to climb, as consumer habits [...]

How Does Back to School Impact Automotive Advertising?

They’re making a list and checking it twice. But, it’s not to see who’s naughty or nice. Parents are checking to make sure that a car is now on their Back-to-School list. According to Nielsen Scarborough 22% of households with a child in college are also planning on buying a new or used car during the upcoming year. What does [...]

Why Do Native Ads Work?

I have always been told “You can’t have your cake and eat it too.”  What does that really mean and how is it relevant to native advertising?  The proverb’s meaning is similar to the phrases “you can’t have it both ways” and “you can’t have the best of both worlds.”  With native ads, you are!  You are able to [...]