Mobile

What Digital Products Are Businesses Using To Promote Their Business?

Looking at the entire landscape of digital advertising, there is a plethora of digital products out there.   Here at Vici, we have a wheel that we introduce businesses to that incorporates 14 top level products, with lots of elements within each product.   In 2022, we saw two products take the lead in usage from our partners.  Those two products are...

How to Use Digital Advertising During the Holiday Season

Turkey Trots, Macy Day Parade, Black Friday, Menorahs, Hanukkah, Santa Claus, Tree Lightings, and New Year’s!  Throw in a few other days like Columbus Day and Veterans Day and you have a whole lot of celebrating being done over the months of October – December. For ideas on Halloween, make sure you read this blog. It’s true.  No matter how hard...

How To Use Digital Ads To Target Travelers For Tourism & Travel Businesses

I’m leaving on a jet plane, don’t know when I’ll be back again. (Did you just reread that so you can sing it?)  OK, I’m not currently taking a trip, though that sounds amazing right now, but a lot of people are. It’s no wonder that people who were homebound for a majority of 2020, had a lot of time...

What to expect for advertising budgets and products in 2021?

2020 has come to end.  How can we possibly know what to expect to happen in 2021?!   I’m no psychic and don’t claim to be.  But, I did attend a webinar that Borrell Associates hosted last month, and here are some of my key takeaways from their study.   Retail sales in 2020 have out performed the last 4 years.  Now, that...

What is Cross Platform Targeting and How Does it Work?

In order to understand Cross Platform Advertising, it’s important to first understand its foundation, Mobile Conquesting™, one of our most popular products. It’s also one of the more advanced and sophisticated products we offer. With Mobile Conquesting™, targeting people on their mobile devices (smart phones and tablets), we have the ability to target people by online behaviors and offline behaviors....

How Does Mobile Targeted Advertising Work?

Let’s face it…people love their smart phones. Really! And…they can’t really live without them. What would consumers give up instead of their smartphones? Here’s what the Boston Consulting Group found in their survey. We have our phones attached to us at all times, in some form. Whether it’s in your purse, in your pocket, in your bag, or, in most...

What are Car Dealerships Doing Amid COVID-19?

COVID-19 continues to keep people at home. Businesses are closing operations, people are getting laid off or furloughed, and industries are learning to pivot their business models. This is also true for the automotive industry. There is now a lot of focus on their service departments, since this has been deemed essential. We have also seen a widespread shift...

Top Digital Advertising Trends for 2020

Anywhere you look, you’re going to see trends for the new year, trends for the new decade, and all sorts of news about the “visionary” year of 2020.  Looking ahead, here are a few key things to watch out for as you plan and finalize your marketing budgets. Instagram Ads – We all know Instagram as Facebook’s little brother.  But,...

How can I use video in Digital Advertising?

With Advertisers increasing their digital video advertising budgets an average of 25% , it may be tough to decipher which video products they’re using as part of their marketing mix.  For instance, in Mobile video alone in 2018, brands spent over $30 billion in mobile video alone. So how do you know if what you’re doing is going to...

Digital Advertising Trends

Election season is basically upon us, and we know that every election year, there are so many changes within the economy.  What businesses are going to spend what, and where are they going to spend it? Before we look at 2020, let’s take a quick look at how 2019 digital ad spending will most likely end.  Here’s a quick chart...

What techniques are most popular for Professional Services?

According to a survey by BIA’s Local Advertising Forecast, the professional service industries will spend $2.5 Billion on mobile ads in 2019.  These industries include law firms and legal businesses along with engineering, architects and computer/technology services.  These are the industries that will spend the most. Other industries within this vertical include accounting (CPAs), advertising agencies, photography services, and...

Do Credit Unions Utilize Digital Advertising?

In short, the answer is yes!  But, to get a good look at what works and what doesn’t, let’s take a deeper dive into how much they are spending, and what they are spending that money on. According to TheFinancialBrand.com, Credit Unions spend between $9.92 – $14.83 per member on advertising.  Now, that number can vary depending on the size of the Credit...

What Are Top Digital Advertising Industries For 2019? (Example)

As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng. Breweries. Breweries are popping up all over the country. Their individual spin on some classic...

Do Video Ads Work For Small Businesses?

Video.  Is it worth the investment to have a video created and include it in your digital marketing?  The answer is yes. In almost every aspect of Digital Marketing, we have seen not only an increase in using video, but an increase in the interaction with digital ads created by businesses. (photo credit: Ad Week) According to SingleGrain: 70% of consumers say...

Digital Ad Spend Surpasses 50% of Total Ad Spending in the U.S.

Earlier this year, eMarketer, Marketing-Interactive, and CNBC  all predicted that digital ad spend would surpass 50% of advertising dollars in the U.S.  Turns out they were right. Currently, according to MAGNA, digital ad spend in the U.S. will surpass 51%, 51.5% to be exact.  That equates to about $160 billion dollars!  That’s a lot of money! Leading the digital ad spend...

Is couponing effective on Mobile?

Short answer: no. In fact, it is not just mobile, we have yet to find a digital product that works effectively for coupons. What is the problem with digital coupons on mobile? The main reason digital coupons on mobile fail is that they are just too complicated for most people. Think about how the ads are served. You are on...

How Does Back to School Impact Automotive Advertising?

They’re making a list and checking it twice. But, it’s not to see who’s naughty or nice. Parents are checking to make sure that a car is now on their Back-to-School list. According to Nielsen Scarborough 22% of households with a child in college are also planning on buying a new or used car during the upcoming year. What does...

The Latest and Greatest Mobile Marketing

Mobile Marketing is a hot commodity among advertisers around the country, as consumers spend more and more time on their mobile devices daily. Our Mobile Conquesting products have many advanced features, including geo-fencing, behavioral/location/brand targeting, dynamically updated ads, weather triggered ads, geo-retargeting, geo-lookalike targeting, and also the ability to track in-store visits. The most amazing thing about digital marketing...

Are You Looking For More Quality Conversions?

Conversions are pretty much the pot of gold for digital marketing.  Increasing your conversion rate is fundamental to your client's return on investment and make the most of your digital marketing budget. Vici manages thousands of campaigns and is constantly on the lookout for industry updates on the subject.  Here are some tips to increase your client’s conversion rate:               Include A Clear...

How are small and medium-sized businesses spending their ad dollars this year?

Looking at total ad spend alone; the short answer is “similar to last year.” However, when broken down product by product, we learn that even though half of Small and Medium Businesses are not increasing their overall ad dollars by much, they are adjusting how they are allocating those ad dollars, and more money is moving to digital media. According...

What Is Geo-Framing?

Geo-Framing technology allow us to go back in time to previous events where we have captured people’s mobile Unique Device ID’s, map those Unique Device ID’s to their homes, and show those people ads now, across all devices.  It combines the best of aspects of Geo-Fencing and Household IP Targeting. How does it work? If the event you are interested in...

What is Geo-Farming with digital ads? (Example)

You may have heard about a new tactic that’s becoming popular with advertisers seeking to reach people on their mobile devices…It’s called by some Geo-Farming. It’s also referred to as Geo-Retargeting (what we at Vici call it). Why can’t everybody in the digital ad game agree to call things by the same name? Let’s save that for another day! ...

Desktop Ads Are Still Holding Strong In A Mobile World

Mobile usage is absolutely exploding, but that does not mean that we should ignore the steady performance of desktop.  A smart marketing strategy will leverage the strengths of each device and maximize their unique contributions to the campaign. As mobile continues to grow and evolve, so do the opportunities to advertise using mobile strategies.  However, that does not mean it...

Reaching Moms with Digital Marketing

Of the 80 million millennials in the U.S., one-quarter are now parents. Statistics also show that 83% of new moms are millennials.  According to a recent report from Nielsen, some 39% of women aged 18-49 in the US have a child under the age of 12, including 46% of women aged 35-49. Why does this matter to marketers? Because millennial women tend to...

Using Mobile Conquesting™ for Holiday Marketing

Year after year, Christmas is one of the biggest seasons for consumer engagement campaigns. Holiday promotions and interactive content are an excellent way to get a piece of the warm holiday feeling during this time of year! Also important during the season is being able to reach people on their smartphone while they are out and about.  The solution?...

Top Questions Answered about Facebook’s New ‘Off Facebook’ Network

Facebook is once again going head to head with Google to win the biggest piece of the $59.6 billion pie that is the digital advertising market.  Collectively, Google and Facebook own 64% of that total online revenue, with Google leading the way with $30 billion with Facebook taking $8 billion.  One huge advantage Google has over Facebook is Google’s...

Top 5 Ways Your Business Can Capitalize on the Pokémon Go Craze

Everyone is playing Pokémon Go! Pokémon Go is the wildly addictive smartphone game by Niantic, Inc, which allows players to use GPS to track down and collect digital monsters in an augmented reality (AR). Pokémon originated in 1995 as a popular Game Boy video game published by Nintendo, that encouraged players to collect, trade and battle “Pocket Monsters” or...

Location-Targeted Mobile Ad Spend Is Exploding

So what are location-targeted mobile ads? At Vici, we do location based mobile targeting with our Mobile Conquesting product.  Mobile Conquesting is targeting people on their mobile devices using a combination of geo-fencing (where someone is at that moment) combined with demographic and behavioral targeting to reach specific consumers. In the spring update to its U.S. Local Advertising Forecast 2016, BIA/Kelsey...

Digital Video Ad Spend is Experiencing Major Growth

If you’re looking for a new trend that isn’t high-waisted shorts or man buns, look no further than digital video.  Recent studies have found that digital video spending is on the rise, and shows no signs of slowing down. It looks like this year’s digital and mobile video ad spend will be about 85% more than it was in...

Emoji Use on the Rise in Marketing

Locavore, hypermiling, refudiate, selfie, and…. ‘Face with Tears of Joy?’ () One of these things is not like the others. These words are all past winners of Oxford Dictionary’s coveted Word of the Year award, but the most recent winner is not a word at all, it’s an emoji. The use of emojis spiked in 2015 (a contributing factor...

My fingers are too fat to shop

Yes, mobile advertising is a must – but so are desktops and laptops. Here’s why. Even people who are heavy mobile users still prefer to sit comfortably with their computer and make purchases from their keyboard.   It is no surprise that mobile usage is up – way up! Check out any pack of teenagers, moms at the park, the commuter...

Digital Marketing Roundup: March 2016

With March officially over, and with the promise of warmer weather around the corner, it seems like the perfect opportunity to take a step back and look at some interesting stats and info from this past month surrounding digital marketing. First up, a new eMarketer study predicting that digital ad spending will surpass TV ad spending next year. Digital to...

Instagram Continues to Grow

If you want to target customers under the age of 35 in your next digital campaign, Instagram is the platform for you. Instagram is continuously growing, and with that growth, is becoming a major player in the mobile social media game. According to an article by eMarketer, this year 89.4 million people in the United States will be scrolling...

What is Google AMP?

Google has introduced a new search engine results page feature called Accelerated Mobile Pages or “AMP.” It’s not an ad platform and it’s not a paid search product. AMP are website pages that appear in the organic results in a “news carousel” and have special code written into them so that when clicked, the page instantly loads on your smartphone. Here...

Is My Digital Ad Working?

All digital campaigns measure clicks - as in how many people “clicked” on the ad. The Click-Through-Rate (CTR) is merely the beginning of the story.  CTR’s serve a purpose. They allow you to gauge the results of your digital campaign in a very simple form and these metrics are important – however, they do not provide the complete engagement...

The Rise of Location-Targeted Advertising

Real estate agents’ favorite line is now moving into the field of digital marketing: location, location, location. The number of smartphone users is rapidly increasing; it is predicted that the number of smartphone users will reach two billion people worldwide this year. This means that where consumers go, their smartphones go as well, creating the perfect environment for location-based...

Facebook’s Lead Generation Ads Get Even Better

Facebook recently rolled out a new product called “Lead Ads.” Lead Ads were designed to give people a fast, easy and privacy-safe way to sign up to receive information from businesses right from their mobile phone and without leaving Facebook. Consumers expect to be able to do everything from their phones and Lead Ads make it easy for consumers...

How Are Auto Buyers Using Mobile In Their Path To Purchase?

The average American consumer considers 2 or more types of vehicles and 5 brands before making their car-purchasing decision. 60% of people are “in market” for a car for at least 6 months, gathering research and seeking advice to help guide their decision making. This is according to a research study  commissioned by Facebook and done by Ipsos Media...

Consumer Intent: the Key to Mobile Success

It’s 2016 and consumers are more impatient than ever. The advent of newer, better, and faster technology is making on-the-go mobile searching commonplace, giving us instant access to information about almost anything. When we want something, we try to find it, and where better than our smartphone? This idea of want and search, or having some goal in mind...

Mobile Ad Spend 2017: Why You Should Care

Back in 2008, an analyst by the name of Mary Meeker predicted that “mobile will overtake fixed internet access by 2014”. Many well-respected individuals laughed at her prediction. Fortunately, they are no longer laughing. Halfway through 2014, the number of global mobile users eclipsed the number of global desktop users according to a study by ComScore. In 2015, that...

Traditional Advertising, Where Does It Drive Consumers? Online!

Consumers are watching TV and listening to the radio and the adverting they are consuming while doing so, is having an impact on them: It is driving them straight online. Research shows that 74% of people go online for more information on products and services advertised on TV and Radio. We are not watching TV alone. We may be alone...

Ad Spending 2020: Digital Video is King

Rarely does something compel me to write, but an article I came across on Business Insider did just that. Well, the chart that accompanied it did most of the work, take a look. Digital advertising has without a doubt been on the rise. With increasingly more people adopting a digital and mobile lifestyle, the value of digital content has skyrocketed....

Mobile App or Mobile Website?

Over the past few years, the number of people who own an internet capable mobile device has risen dramatically. According to the Pew Research Center, 64% of American adults own a smart phone and 42% of American adults own a tablet. These are very significant numbers that will only continue to grow. With the increase in mobile device adoption comes an...

2015: The Year of Mobile Marketing

We’ve all heard it before: the money is in mobile.  You’ve probably heard dozens of reason why it is so important for your business to have a strong mobile presence, whether it be a mobile website or by utilizing mobile advertising. We hate to say we told you so, but Google’s most recent mobile business report suggested that mobile devices...

Google AdWords Announces Cross Device Conversion Tracking

Remember the days when the only place you could access the internet was through a clunky, heavy desktop computer?  Those clunky computers may seem like a distant memory compared to the dozens of choices tech users have when they want to explore the internet.  Today’s tech users juggle multiple devices like laptops, mobile devices, tablets and now even watches...

Digital Advertising for Mobile: Game On

Angry Birds, Candy Crush, Trivia Crack, Bookworm, Gym Streak.  At any given time, there are millions of smartphone users with their noses glued to their screen using gaming apps or lifestyle apps like these. Smartphone users are so attached to these apps that the US mobile gaming user base has grown to more than half the US population for the...

Tips for Your Digital Marketing Strategy

Who doesn’t want the best, especially when it comes to your digital campaigns? Well, good news because there are simple things you can do to optimize your campaign right now. These strategies are simple and easy to implement and will help your campaigns so you can see results. The first thing you’re going to want to do is focus on...

100 Posts Later…Check Out Vici’s Most Read Blog Posts!

  Today is an exciting day for us at Vici Media, we are celebrating our 100th blog post!  We take pride in providing you with digital marketing education, campaign strategies, and trends in the ever-changing online marketing world. To commemorate 100 blog posts about effective digital marketing strategies, check out our five most popular posts ever.    These posts and many other...

Is Mobile Eclipsing Desktop?

All around the cyber world, especially in the digital marketing universe, people are insisting that mobile usage will soon exceed PC usage. Although mobile usage has grown over the past few years, it has not eclipsed desktop usage. In fact, it seems as though desktop usage is increasing! According to the chart below from comScore, desktop usage has remained relatively...