mobile conquesting

Is couponing effective on Mobile?

Short answer: no. In fact, it is not just mobile, we have yet to find a digital product that works effectively for coupons. What is the problem with digital coupons on mobile? The main reason digital coupons on mobile fail is that they are just too complicated for most people. Think about how the ads are served. You are on [...]

Need More Calls? Mobile Ads have it all!

Think people do not call anymore? Not true. In the digital fast-paced world we live in, phone calls still are a viable source of leads and sales. Making a phone call after finding info online is a natural next step. When it comes to mobile ads, most businesses have the goal to drive possible sales and leads. Making it EASY for [...]

How Does Back to School Impact Automotive Advertising?

They’re making a list and checking it twice. But, it’s not to see who’s naughty or nice. Parents are checking to make sure that a car is now on their Back-to-School list. According to Nielsen Scarborough 22% of households with a child in college are also planning on buying a new or used car during the upcoming year. What does [...]

The Latest and Greatest Mobile Marketing

Mobile Marketing is a hot commodity among advertisers around the country, as consumers spend more and more time on their mobile devices daily. Our Mobile Conquesting products have many advanced features, including geo-fencing, behavioral/location/brand targeting, dynamically updated ads, weather triggered ads, geo-retargeting, geo-lookalike targeting, and also the ability to track in-store visits. The most amazing thing about digital marketing [...]

How To Do A Video Ad Campaign

In today’s fast paced world video is climbing up the marketing ladder, and it is not just for the big dogs anymore, everyone is playing. 87% of online marketers are using video content and it continues to grow! Recent statistics show that one-third of online activity is spent watching video and half of all video content online is viewed [...]

What is Geo-Farming with digital ads?

You may have heard about a new tactic that’s becoming popular with advertisers seeking to reach people on their mobile devices…It’s called by some Geo-Farming. It’s also referred to as Geo-Retargeting (what we at Vici call it). Why can’t everybody in the digital ad game agree to call things by the same name? Let’s save that for another day!  [...]

Marketing on Mobile? Here are some must know terms, and how to use them.

If you’re deciding to run a mobile-only marketing campaign you’re following a popular trend of many advertisers.  Attention is the currency of marketing.  Smartphones garner a lot of our attention and people spend a lot of time on the internet on their phones.  Earlier this year comScore broke down the highest users of mobile internet minutes in the world [...]