mobile conquesting

What is Geo-Farming with digital ads?

You may have heard about a new tactic that’s becoming popular with advertisers seeking to reach people on their mobile devices…It’s called by some Geo-Farming. It’s also referred to as Geo-Retargeting (what we at Vici call it). Why can’t everybody in the digital ad game agree to call things by the same name? Let’s save that for another day!  [...]

Marketing on Mobile? Here are some must know terms, and how to use them.

If you’re deciding to run a mobile-only marketing campaign you’re following a popular trend of many advertisers.  Attention is the currency of marketing.  Smartphones garner a lot of our attention and people spend a lot of time on the internet on their phones.  Earlier this year comScore broke down the highest users of mobile internet minutes in the world [...]