marketing to moms

How Does Back to School Impact Automotive Advertising?

They’re making a list and checking it twice. But, it’s not to see who’s naughty or nice. Parents are checking to make sure that a car is now on their Back-to-School list. According to Nielsen Scarborough 22% of households with a child in college are also planning on buying a new or used car during the upcoming year. What does [...]

Reaching Moms with Digital Marketing

Of the 80 million millennials in the U.S., one-quarter are now parents. Statistics also show that 83% of new moms are millennials.  According to a recent report from Nielsen, some 39% of women aged 18-49 in the US have a child under the age of 12, including 46% of women aged 35-49. Why does this matter to marketers? Because millennial women tend to [...]