Geo-fencing

The Rise of Location-Targeted Advertising

Real estate agents’ favorite line is now moving into the field of digital marketing: location, location, location. The number of smartphone users is rapidly increasing; it is predicted that the number of smartphone users will reach two billion people worldwide this year. This means that where consumers go, their smartphones go as well, creating the perfect environment for location-based [...]

How Are Auto Buyers Using Mobile In Their Path To Purchase?

The average American consumer considers 2 or more types of vehicles and 5 brands before making their car-purchasing decision. 60% of people are “in market” for a car for at least 6 months, gathering research and seeking advice to help guide their decision making. This is according to a research study  commissioned by Facebook and done by Ipsos Media [...]

Geo-Fencing and Geo-Targeting: What’s the Difference?

Digital jargon can be pretty confusing at times.  Many words can have different meanings and it’s important to dig further into their true definitions.  For example, keyword targeting could mean Pay-Per-Click, organic keyword display, or can even mean targeting keywords on your website to increase a websites SEO value.  See what I mean? Confusing! Most often confused? GEOs!  I often [...]