Digital sales funnel

The best digital campaigns are expertly mixed, just like your favorite cocktail

When creating a digital marketing strategy, it is easy to become enamored with products that are at the bottom of the sales funnel.  It would be easy to think, “I’m going to focus only on Pay Per Click/Search Engine paid ads, Retargeting and SEO because they will help me drive the most conversions.” This way of thinking is not [...]