Digital Media

Do Video Ads Work For Small Businesses?

Video.  Is it worth the investment to have a video created and include it in your digital marketing?  The answer is yes. In almost every aspect of Digital Marketing, we have seen not only an increase in using video, but an increase in the interaction with digital ads created by businesses. (photo credit: Ad Week) According to SingleGrain: 70% of consumers say that [...]

What is a digital buyer and why are they so important?

Digital Buyers are typically the link between advertiser and media partners. In the marketing world, there are many viable media outlets, however digital is on the constant rise. In 2019 it is projected that digital media will take up 55% of all ad spending. When engaging in digital it is important to make sure you find the best partner with [...]

Are teenagers leaving Facebook? Should that impact your Ad Spend?

My 14-year-old son refers to Facebook as “Snapchat for Old People” yet he still knows every time I post something on Facebook. Teenagers would like us to believe that Snapchat is life, but is that actually true, and more importantly does it matter for your advertising dollars? According to a 2018 Pew Research Center survey, today, roughly half (51%) of [...]

Digital Ad Spend Surpasses 50% of Total Ad Spending in the U.S.

Earlier this year, eMarketer, Marketing-Interactive, and CNBC  all predicted that digital ad spend would surpass 50% of advertising dollars in the U.S.  Turns out they were right. Currently, according to MAGNA, digital ad spend in the U.S. will surpass 51%, 51.5% to be exact.  That equates to about $160 billion dollars!  That’s a lot of money! Leading the digital ad spend [...]

Christmas In October?

Most people frown at the thought of thinking about the holiday season now and prefer to wait until after Halloween and Thanksgiving. It makes us cringe when we walk into a home decor or craft store and it is already filled with Christmas trees, lights and aisles of gift wrap and bows in September or even October. BUT, with the [...]

Is couponing effective on Mobile?

Short answer: no. In fact, it is not just mobile, we have yet to find a digital product that works effectively for coupons. What is the problem with digital coupons on mobile? The main reason digital coupons on mobile fail is that they are just too complicated for most people. Think about how the ads are served. You are on [...]

Opinion: My Love/Hate Relationship with Google’s “Walled Garden”

As Google has advanced as a search engine, it has rolled out many features aimed at getting users information as fast as possible.  Included in Google’s search engine results are things like the Google Knowledge Graph, which appears if a business has an updated Google Business listing, showcasing information like the address, phone number, business hours, reviews, and even [...]

New Facebook Feature Great For Prospecting

Facebook has launched a new feature called Info and Ads. This push from Facebook is another step towards their goal of digital transparency that they released late last year. To access this feature, go to Facebook and visit any business Facebook profile page from a computer.  On the left-hand side navigation, underneath the profile image you will see many options like [...]

The Latest and Greatest Mobile Marketing

Mobile Marketing is a hot commodity among advertisers around the country, as consumers spend more and more time on their mobile devices daily. Our Mobile Conquesting products have many advanced features, including geo-fencing, behavioral/location/brand targeting, dynamically updated ads, weather triggered ads, geo-retargeting, geo-lookalike targeting, and also the ability to track in-store visits. The most amazing thing about digital marketing [...]

Are you asking: “How did you hear about us?”

Please stop. No one will say they heard about you from your digital ad. Most people will say they heard about your business on radio or on TV, even if you are not running on radio or TV!  You don’t have to stop asking, but definitely stop making decisions about your advertising dollars based on the answer to that [...]

Be MORE than just a digital salesperson

It is important to make sure to stand out to your clients. According to some recent sales statistics, it takes 8 cold call attempts to reach a prospect and once you get the interest of a prospect, it then takes 5 follow-up calls to take things to the next step. Fact is we live in a busy world and [...]

How To Do A Video Ad Campaign

In today’s fast paced world video is climbing up the marketing ladder, and it is not just for the big dogs anymore, everyone is playing. 87% of online marketers are using video content and it continues to grow! Recent statistics show that one-third of online activity is spent watching video and half of all video content online is viewed [...]

Does my behavior online influence the ads I see?

Absolutely, and it is awesome. One of the main ways we are targeted with online ads is based on our online behavior. Actions we take online and what we demonstrate an interest in puts us into targeting categories. In a way we are virtually raising our hands and saying, “I’m over here and I’m attracted to what you are [...]

Are you interested in FREE MONEY that can be used on digital?

I find this statistic shocking: “Roughly half of the nearly $70 billion allocated to fund co-op advertising programs goes unused every year.” However, according to estimates from LSA, Borrell Associates and others that is exactly what is happening. So it is not that co-op money is less available as some might believe, it is more that the uses of [...]

Radio And Digital Advertising By The Numbers

A recent report on the state of digital advertising as it relates to radio stations selling it, provided some valuable insights into both mediums. The report, “Benchmarking: Local Radio Stations’ Online Revenues” looked at factors such as how much local digital ad dollars are being spent broken out by market and how much of that is with local traditional [...]

Targeting an Event With Digital? What You Need To Know

Event based targeting is becoming extremely popular among digital marketers, mainly because it gives you an opportunity to have a presence at the event, even without a physically being there.  But event targeting is not a one-size fits all strategy.  Depending on what is capturing event attendees’ attention, different digital tools should be utilized to effectively market your business. Targeting [...]

How are small and medium-sized businesses spending their ad dollars this year?

Looking at total ad spend alone; the short answer is “similar to last year.” However, when broken down product by product, we learn that even though half of Small and Medium Businesses are not increasing their overall ad dollars by much, they are adjusting how they are allocating those ad dollars, and more money is moving to digital media. According [...]

What are small business marketing resolutions for 2018?

As this year closes and a new one begins, small business owners are seeking strategies that can help them remain competitive and relevant.  They are analyzing past tactics and campaigns and determining where and how to spend their marketing dollars. Digital is absolutely a significant part of marketing budgets and in a multifaceted landscape, Small Business Owners are looking for [...]

How long does a digital campaign need to run to work?

One of the core challenges advertisers face is determining how long a digital marketing campaign should last. Digital, like many other mediums, requires frequency. If the campaign is too short, you reduce the probability of your customers seeing your message, and grasping it enough to take some action. So what is the ideal time for a campaign? We believe it is [...]

How Vici Hires Top Talent

We are extraordinarily proud of the team we’ve built here at Vici, but as with all systems we utilize, hiring takes constant refinement.  People on our staff are not only marketing savvy, smart, and thoughtful, but also have an inherit want to be customer-focused.  These are technology buffs who can work quickly and accurately, but also know how to [...]

What Are The Best Digital Advertising Products For Local Political Campaigns?

According to Ad Age, there is a broad trend being played out across the advertising landscape. Using data to target audience segments and make smarter media buys in digital. Political numbers absolutely reflect that as digital is replacing traditional ad spend in this vertical. Politicians are assigning ad budgets for digital. And, online digital advertising is not covered by the [...]

What’s the best way to reach Hispanic consumers with digital ads?

In some instances, getting the right message to the right person in the right language is as simple as asking them to push a button.  “For English, Press One. Para Español, Marque Número Dos.” In digital, it is even easier; the button is already pushed as their preferred language is already selected on their browser. How do you reach the audience you [...]

Why Digital Is Not A One-Call-Close

When training traditional media advertising salespeople on how to sell digital, I find that the biggest hurdle is often what made them successful salespeople people to begin with – being able to get their message across quickly, devise a solution, and close the sale – often all in one meeting. When you are selling a media advertising product that people [...]

Traditional and Digital Together Improves Purchase Intent

It is a well-known fact that digital platforms have transformed how people do business these days.  The influence of digital on the shopping journey is impacting how people shop and make decisions about products and services in which they are interested.  It is also setting new digital expectations of retailers in terms of how they help their customers gather [...]

Reaching Moms with Digital Marketing

Of the 80 million millennials in the U.S., one-quarter are now parents. Statistics also show that 83% of new moms are millennials.  According to a recent report from Nielsen, some 39% of women aged 18-49 in the US have a child under the age of 12, including 46% of women aged 35-49. Why does this matter to marketers? Because millennial women tend to [...]

A Look Inside Vici: How We Stay Organized

We pride ourselves in over the top customer service, lightning fast communications, and superior campaign management.  This is quite the feat when every campaign launched has a minimum of 25 steps to go live, coupled with the challenge of team members spread throughout the country.  So how do we do it?  We use tools to enhance our productivity!  Here’s [...]

What Does The Local Ad Revenue Forecast For 2017 Mean For You?

According to a recent article published by by Ad Age, the latest local ad revenue forecast from BIA/Kelsey confirms that revenue from local-focused online ads will exceed that of traditional ads aimed at local audiences by 2018. “BIA/Kelsey forecasts that in local markets, digital advertising, including mobile, will grow from $44.2 billion in 2016 to $50.2 billion in 2017 — a [...]

92% Of Calls To Businesses Driven By Digital Marketing

92% of calls to businesses in 2015 were driven by digital marketing channels.  That is a statement that kind of takes your breath away and is the headline in a study recently released that tracked 58 million calls.  I think most businesses have realized by now that digital advertising is an important component in marketing their businesses, but do [...]

Digital Now Commands 60% of Total Marketing Budget

How much of my advertising budget should I allocate towards digital? This is hot topic and a question I get asked frequently. Businesses know they need to spend money on digital advertising to reach their target consumer, the question is, how much? According to a recent Nielsen study, the answer is 60%. “Advertising effectively is difficult in an increasingly fragmented environment. It [...]

Top 5 Ways Your Business Can Capitalize on the Pokémon Go Craze

Everyone is playing Pokémon Go! Pokémon Go is the wildly addictive smartphone game by Niantic, Inc, which allows players to use GPS to track down and collect digital monsters in an augmented reality (AR). Pokémon originated in 1995 as a popular Game Boy video game published by Nintendo, that encouraged players to collect, trade and battle “Pocket Monsters” or [...]

Why Your Online Presence is Important

While most businesses recognize the importance of having an online presence in this technological age, new studies are showing how important it actually is, especially for small businesses. A recent survey asked internet users in the US how having an online presence can impact a small business. Over a third (36.7%) of them said they learn about small businesses [...]

Consumers Are Not Willing to Pay to Block Ads

If you’ve heard of Adpocolypse, and actually feel like it’s the end of the world for digital marketing, you have my permission to take a deep breath and relax.  For those of you who have not heard of Adpocolypse, it is the seemingly detrimental trend of internet users employing ad blockers so they are not shown digital display ads. [...]

Content Marketing: What it is and why it’s important

Here at Vici, we excel at getting visitors to your website and engaging with your brand. But what happens after that initial engagement? For some, they remain interested in the brand and become a loyal customer. But for many, that one-time engagement is just that. So how do brands retain more of these new visitors from their advertising campaigns? [...]

Digital Video Ad Spend is Experiencing Major Growth

If you’re looking for a new trend that isn’t high-waisted shorts or man buns, look no further than digital video.  Recent studies have found that digital video spending is on the rise, and shows no signs of slowing down. It looks like this year’s digital and mobile video ad spend will be about 85% more than it was in [...]

Traditional Advertising’s Digital Counterpart

If you offer digital advertising to your clients, then you know that sometimes it gets overwhelming with all the new and changing digital advertising options available. So here is a “If This, Then That” guide to what you should suggest to clients, based on what they are currently doing with their traditional advertising. “I do direct mail”  If the advertiser [...]

Emoji Use on the Rise in Marketing

Locavore, hypermiling, refudiate, selfie, and…. ‘Face with Tears of Joy?’ () One of these things is not like the others. These words are all past winners of Oxford Dictionary’s coveted Word of the Year award, but the most recent winner is not a word at all, it’s an emoji. The use of emojis spiked in 2015 (a contributing factor [...]

The Best Online Ads Use the K.I.S.S. Technique

The K.I.S.S. technique has been a favorite among marketers for decades, especially when it comes to billboards, short radio spots, or television ads that fill less then :10 seconds worth of inventory.  The acronym stands for: Keep It Simple Stupid.  This is also known as the more politically correct and sanitized Keep It Short and Simple (albeit less fun).  [...]

Digital Marketing Roundup: March 2016

With March officially over, and with the promise of warmer weather around the corner, it seems like the perfect opportunity to take a step back and look at some interesting stats and info from this past month surrounding digital marketing. First up, a new eMarketer study predicting that digital ad spending will surpass TV ad spending next year. Digital to [...]

Helpful Hints for Making Successful Carousel Ads

A carousel is no longer only found at carnivals and parks. Now, you see carousels all the time on your Facebook or Instagram News Feed (and may not even notice). Carousel ads are a rotating group of up to five images that allow you to show your consumers more of what you offer. They are shown as native ads [...]

Facebook Reactions: What You Need To Know

As people, we are able to react to our environment with an array of emotions. Why is it then, that Facebook only allows us to Like content in our News Feed? Well Facebook has finally done something about it. This past week, Facebook has released a new feature which has changed the way we can now react to individual [...]

How To Create Successful Ads For Facebook News Feed

An ad campaign with good copy can still fail if it is partnered with bad ad creative. In order to avoid such failure, it is important to understand the key aspects of a good, successful ad. One aspect that I always suggest is to try to tailor the ad to the medium or platform on which it is running. For [...]

Local Searches? 64% Don’t Start With A Search Engine

When performing a local search online, many would think that Google-ing it would be the preferred method of inquiry. However, according to a recent study by IDC Custom Solutions, the process is actually quite varied. According to their study, only 36% of individuals performing a local search start with a search engine. What does this mean? Well instead of going [...]

Top 5 Ways Digital Sellers Blow the Sale

As a trainer of all things digital for Vici, I have the opportunity to travel all over the country and meet talented sales teams in television, radio, and print.  My job is to teach “traditional” media sellers to become well-rounded integrated marketers who combine both digital and traditional marketing techniques to accomplish the end client’s sales goals. A fascinating pattern [...]

Advertise Better in 2016

This past year has taught us a lot about advertising and the consumers who make our jobs possible. The millennial generation became an extremely important demographic to advertisers with their strong spending habits and digital engagement with content. The increase in ad blocking made publishers get smarter about their web content. And Google’s “Mobilegeddon” made many legacy businesses realize [...]

How big should my advertising budget be?

When working with our clients, we are often asked how much they should be spending on advertising. Many companies spend a certain amount, but few know what that amount should actually be for what they do. The short answer: it depends. There are a few factors that should be considered before setting aside money for advertising purposes. I will [...]

Digital Ad Terms You Need To Know

A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers. Above The Fold: This is a term from the print advertising industry. In digital, [...]

What is Co-Op Advertising?

Cooperative advertising is a great way to help supplement media spending and even increase your ROI by reaching more of your target audience. What is Co-Op Advertising? Cooperative advertising is when a business or brand who wishes to advertise, whether it be via radio, print, television, or digital, partners with a manufacturer of a product that they sell, and runs ads with that [...]

Facebook Advertising… in a Nutshell!

If you haven’t already noticed, Facebook is everywhere and it’s not going away anytime soon. But that’s OK. With over 72% of online adults using the platform, the highest of any of its social counterparts, Facebook has become an advertising goldmine. It’s not every day that you find an advertising platform that can let you target individuals down to [...]

Mobile Ad Spend 2017: Why You Should Care

Back in 2008, an analyst by the name of Mary Meeker predicted that “mobile will overtake fixed internet access by 2014”. Many well-respected individuals laughed at her prediction. Fortunately, they are no longer laughing. Halfway through 2014, the number of global mobile users eclipsed the number of global desktop users according to a study by ComScore. In 2015, that [...]