Digital Marketing

Facebook Reactions: What You Need To Know

As people, we are able to react to our environment with an array of emotions. Why is it then, that Facebook only allows us to Like content in our News Feed? Well Facebook has finally done something about it. This past week, Facebook has released a new feature which has changed the way we can now react to individual [...]

Instagram Continues to Grow

If you want to target customers under the age of 35 in your next digital campaign, Instagram is the platform for you. Instagram is continuously growing, and with that growth, is becoming a major player in the mobile social media game. According to an article by eMarketer, this year 89.4 million people in the United States will be scrolling [...]

What is Google AMP?

Google has introduced a new search engine results page feature called Accelerated Mobile Pages or “AMP.” It’s not an ad platform and it’s not a paid search product. AMP are website pages that appear in the organic results in a “news carousel” and have special code written into them so that when clicked, the page instantly loads on your smartphone. Here [...]

Google Announces Major Change to Pay Per Click Advertising

On Friday, February 19th 2016 Google confirmed that the search engine results page (SERP) will no longer show text ads down the right hand side of a search, worldwide. Replacing the old format will be four text ads displayed above the organic listings, as well as three text ads that will appear at the bottom of the page. So [...]

Is My Digital Ad Working?

All digital campaigns measure clicks – as in how many people “clicked” on the ad. The Click-Through-Rate (CTR) is merely the beginning of the story.  CTR’s serve a purpose. They allow you to gauge the results of your digital campaign in a very simple form and these metrics are important – however, they do not provide the complete engagement [...]

Matching Small Biz Digital Marketing Priorities To The Right Digital Product

Finding out what potential advertisers’ needs and goals are for a campaign is critical, but matching those to the right digital product is just as crucial. A majority of small businesses say that they will be spending more on digital marketing this year and a recent study details what they say are their primary goals and priorities. So let’s look at [...]

How Can Digital Salespeople Prove ROI To Their Clients?

It’s great news to see that 56% of small and medium sized businesses are planning to increase their budgets in 2016. Of particular interest is that many will be concentrating those increases on digital marketing. For those of us in the online advertising world this is indeed great news, but behind this lies a problem. Almost half of small business that [...]

Local Searches? 64% Don’t Start With A Search Engine

When performing a local search online, many would think that Google-ing it would be the preferred method of inquiry. However, according to a recent study by IDC Custom Solutions, the process is actually quite varied. According to their study, only 36% of individuals performing a local search start with a search engine. What does this mean? Well instead of going [...]

The Rise of Location-Targeted Advertising

Real estate agents’ favorite line is now moving into the field of digital marketing: location, location, location. The number of smartphone users is rapidly increasing; it is predicted that the number of smartphone users will reach two billion people worldwide this year. This means that where consumers go, their smartphones go as well, creating the perfect environment for location-based [...]

Facebook’s Lead Generation Ads Get Even Better

Facebook recently rolled out a new product called “Lead Ads.” Lead Ads were designed to give people a fast, easy and privacy-safe way to sign up to receive information from businesses right from their mobile phone and without leaving Facebook. Consumers expect to be able to do everything from their phones and Lead Ads make it easy for consumers [...]

How Are Auto Buyers Using Mobile In Their Path To Purchase?

The average American consumer considers 2 or more types of vehicles and 5 brands before making their car-purchasing decision. 60% of people are “in market” for a car for at least 6 months, gathering research and seeking advice to help guide their decision making. This is according to a research study  commissioned by Facebook and done by Ipsos Media [...]

Top 5 Ways Digital Sellers Blow the Sale

As a trainer of all things digital for Vici, I have the opportunity to travel all over the country and meet talented sales teams in television, radio, and print.  My job is to teach “traditional” media sellers to become well-rounded integrated marketers who combine both digital and traditional marketing techniques to accomplish the end client’s sales goals. A fascinating pattern [...]

Consumer Intent: the Key to Mobile Success

It’s 2016 and consumers are more impatient than ever. The advent of newer, better, and faster technology is making on-the-go mobile searching commonplace, giving us instant access to information about almost anything. When we want something, we try to find it, and where better than our smartphone? This idea of want and search, or having some goal in mind [...]

Advertise Better in 2016

This past year has taught us a lot about advertising and the consumers who make our jobs possible. The millennial generation became an extremely important demographic to advertisers with their strong spending habits and digital engagement with content. The increase in ad blocking made publishers get smarter about their web content. And Google’s “Mobilegeddon” made many legacy businesses realize [...]

Negative Online Comments/Reviews – What Should You Do?

Brands and companies, as well as people, are living their lives online and there are times we all have very little control over our online presence and reputation.  However, there are many things we can and should do to ensure we are putting our best possible image forward, and most of it boils down to excellent online customer service. As [...]

Paid Search Ads Are No Longer King

Display advertising will overtake Paid Search (pay-per-click) advertising in 2016 for the first time according to eMarketer’s estimates.  This fact underscores what we have been saying here at Vici for a while now…Paid Search isn’t the only game in town and it isn’t always the best use of your digital ad dollars. Paid Search is for customers who are ready [...]

What is a Facebook Custom Audience?

Here at Vici, we like to build campaigns with elements from all parts of the sales funnel. However, the most important piece to include is the retargeting element. This is because it is much easier to sell your products or services to existing customers, rather than to find new ones. One of the best new ways to do this, [...]

A Majority Of Digital Shoppers Say Targeted Ads Are “Helpful” – Really!

It is estimated that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today according to recent research.  With so many messages bombarding consumers on the daily – how do you break through and get your message to the right consumer?  By targeting. Targeting consumers online [...]

How big should my advertising budget be?

When working with our clients, we are often asked how much they should be spending on advertising. Many companies spend a certain amount, but few know what that amount should actually be for what they do. The short answer: it depends. There are a few factors that should be considered before setting aside money for advertising purposes. I will [...]

Digital Ad Terms You Need To Know

A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers. Above The Fold: This is a term from the print advertising industry. In digital, [...]

Do Digital Display Ads Drive Phone Calls?

If the question is “Does display advertising influence consumers to make a phone call?”  The answer to this question is absolutely “yes.”  Digital advertising drives phone calls, but they are not always immediate. According to a research study done by Marchex, display ads influence 60x more phone calls than they do a direct click-to-call. On average, they find that approximately 2% [...]

What is Co-Op Advertising?

Cooperative advertising is a great way to help supplement media spending and even increase your ROI by reaching more of your target audience. What is Co-Op Advertising? Cooperative advertising is when a business or brand who wishes to advertise, whether it be via radio, print, television, or digital, partners with a manufacturer of a product that they sell, and runs ads with that [...]

Facebook Advertising… in a Nutshell!

If you haven’t already noticed, Facebook is everywhere and it’s not going away anytime soon. But that’s OK. With over 72% of online adults using the platform, the highest of any of its social counterparts, Facebook has become an advertising goldmine. It’s not every day that you find an advertising platform that can let you target individuals down to [...]

Geo-Fencing and Geo-Targeting: What’s the Difference?

Digital jargon can be pretty confusing at times.  Many words can have different meanings and it’s important to dig further into their true definitions.  For example, keyword targeting could mean Pay-Per-Click, organic keyword display, or can even mean targeting keywords on your website to increase a websites SEO value.  See what I mean? Confusing! Most often confused? GEOs!  I often [...]

7 No Cost/Low Cost Resources For Digital Marketing Help

You know that feeling you get when you learn a new shortcut? Whether it is a keyboard shortcut, a new trick on your phone or just a shorter distance between two places you travel regularly…finding a quicker way is exciting! You save time, resources and money all while eliminating stress. It feels awesome! If you are a small business or [...]

Mobile Ad Spend 2017: Why You Should Care

Back in 2008, an analyst by the name of Mary Meeker predicted that “mobile will overtake fixed internet access by 2014”. Many well-respected individuals laughed at her prediction. Fortunately, they are no longer laughing. Halfway through 2014, the number of global mobile users eclipsed the number of global desktop users according to a study by ComScore. In 2015, that [...]

Landing Pages: The Key to Conversions

Landing pages are specific pages on your website that someone lands on after they click or engage with an advertisement that are used to get a viewer to fill out a form, sign up for something, or to call someone. These actions are what we call conversions, and they are what every digital marketing campaign strives for. One of the [...]

What Is Household IP Targeting?

Are you currently running any direct mail campaigns? Do you have a niche customer base? Is reaching very specific households (or businesses) helpful? If you could purchase a list of new potential customer leads, what would you look for? These are just a few questions to determine if household IP Targeting is right for you.  IP Targeting is the process of targeting [...]

What is A/B testing, and how can I use it to my advantage?

Digital display advertising is great. It allows you to show potential customers more than just a few words. It is this style of advertising that tends to better engage viewers. However, creating an effective display ad is not always the easiest thing to do. Sure, it has become A LOT easier to actually create the ads, thanks to the [...]

A Tool I’m Totally Geeking Out Over Right Now: Hotjar

Having been in the digital marketing business for quite some time I’ve tested out a lot of different tools: SEO tools, website auditing tools, keyword creation tools, pixel finding tools, traffic monitoring tools, etc.  I recently stumbled across a tool that I find completely fascinating and is helping to improve the efficiency of our website called Hotjar. In a [...]

Call Tracking: The Hidden Gem of Digital Advertising

When putting together a digital campaign, it is always important to figure out how you will track, monitor and evaluate them.The most common way is to look at a campaign report which will give you all sorts of useful data. However, there is one tool that is can help make the evaluation of your campaigns even more comprehensive. Call [...]

Ad Blocking? Does It Matter To Advertisers?

(updated 1/24/16) Ad blocking continues to be the hot topic in digital. Ad blocking has been around a long time but is in the news because of the Apple release of iOS 9 which now allows developers to develop apps for the iPhone that block ads. Ad blocking is not part of the operating system, a user would need [...]

Going Digital? Know your Audience.

Here at Vici we get asked a ton of questions about campaign optimization. One of the most popular questions is “What is the best way to target this specific group of people?” The answer to this question isn’t exactly straight forward, but there are a few things that can be done to help maximize exposure of a campaign to [...]

Ad Spending 2020: Digital Video is King

Rarely does something compel me to write, but an article I came across on Business Insider did just that. Well, the chart that accompanied it did most of the work, take a look. Digital advertising has without a doubt been on the rise. With increasingly more people adopting a digital and mobile lifestyle, the value of digital content has skyrocketed. [...]

Chrome moves on without Flash. Finally.

Flash-based advertising has been around for a while, providing a way for digital advertisers to incorporate interactive, animated, and audio components into their ads. This type of advertising is often called “rich media creative” and often returns a higher CTR thanks to its ability to better engage a viewer. However, a huge player in the digital advertising world has decided it [...]

Digital Advertising: A History Lesson

When you think of where digital marketing is in 2015, I’m amazed everyday at how quickly advancements are being made to deliver beautiful marketing to the sophisticated web users.  As web users we expect a lot.   We are more informed about our purchases being made online and offline.   We have means of communicating to other consumers to [...]

10 Questions To Ask Your Digital Advertising Company (part 2)

In case you missed it, yesterday we covered the first five questions you must be asking when making decisions on who you should trust with your digital dollars.   If you do any type of advertising it is likely that you have been approached by a digital advertising salesperson or digital advertising vendor.   With so many people seemingly toting the [...]

10 Questions To Ask Your Digital Advertising Company

If you do any type of advertising it is likely that you have been approached by a digital advertising salesperson or digital advertising vendor. With so many people seemingly toting the same products it is hard to know who to go with. Here are questions to ask that lead to some key points of differentiation. These items set digital advertising [...]

What will my traffic/clicks be from my digital ad campaign?

There are two questions advertisers typically want to know about their advertising campaign:  how much traffic will my website get (aka how many clicks will I get) and how many leads will I get from my digital ad campaign.  If you’re a digital salesperson, you should be able to answer these questions, and if you’re an advertiser, you should [...]

Ad Blockers: No Need to Panic

In 2010, when internet users were granted the ability to block ads, advertisers were put into a tailspin of panic, thinking the ecosystem of digital advertising was about to be seriously disrupted.  The threat of destroying the entire system of digital advertising was soon proven to be irrelevant. This outdated argument became null when in the 5 years since ad [...]

How to Target the Hispanic Populations with Digital

Hispanic purchasing power is growing at more than two times the national rate, so marketing to this group is prudent for your brand.  However, it is still a mystery to many how to target the Hispanic population with digital advertising.  Below are a few ways to engage this demographic: One way is to target them through their mobile devices.  Hispanics [...]

2015: The Year of Mobile Marketing

We’ve all heard it before: the money is in mobile.  You’ve probably heard dozens of reason why it is so important for your business to have a strong mobile presence, whether it be a mobile website or by utilizing mobile advertising. We hate to say we told you so, but Google’s most recent mobile business report suggested that mobile devices [...]

Should I Use Behavioral Targeting or Ad Networks?

Yes! It’s not an either/or, you should use both.  Behavioral Targeting is very specific, and will display your ads to people already interested in your product. That’s a great and very effective way to reach your target customer, but if you ONLY do Behavioral Targeting you are missing out on many other consumers who may be interested in your product [...]

Optimize Your Campaign with Google Analytics

Are you ever curious what leads people to your website? Well there’s an easy way to check the keywords people are searching to find you. By using Google Analytics! Never checked this out before? Don’t fret, here’s how: Once you sign into your Google Analytics, look at the left hand column and click on Acquisition. Underneath Acquisition you’ll go to Search [...]

Google AdWords Announces Cross Device Conversion Tracking

Remember the days when the only place you could access the internet was through a clunky, heavy desktop computer?  Those clunky computers may seem like a distant memory compared to the dozens of choices tech users have when they want to explore the internet.  Today’s tech users juggle multiple devices like laptops, mobile devices, tablets and now even watches [...]

How To Reach Millennials With Your Digital Advertising

With over 171.5 million people owning a smartphone worldwide, it’s almost irregular not to have one. Of those 171 million, 85% of these owners are millennials. To go even further into millennial smartphone usage: 85% of Millennials aged 18-24 own smartphone devices and 86% aged 25-34 own them. However, while there is a divide amongst ages, there isn’t a divide between genders. [...]

“Above The Fold” Digital Ads – It Matters!

The average drop in viewability between above the fold ads and below the fold ads is 84%.  In one eyetracking study the difference was found to be as high as 102%! Above the fold positioning of ads means that the ad appears before someone has to scroll. As the numbers above indicate, where your ad falls on a webpage greatly [...]

Why We LOVE Canva

Have you ever struggled to make ad creative for your campaign? Well you’re in luck because there is a fabulous and free service called Canva. Canva is a great option for business owners or those who want to do-it-themselves to create quality graphics to market their company. Here’s how Canva helps the everyday business owner: Canva is super user friendly.  It [...]