Conversions

What Are Top Digital Advertising Industries For 2019?

As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng. Breweries. Breweries are popping up all over the country. Their individual spin on some classic [...]

Need More Calls? Mobile Ads have it all!

Think people do not call anymore? Not true. In the digital fast-paced world we live in, phone calls still are a viable source of leads and sales. Making a phone call after finding info online is a natural next step. When it comes to mobile ads, most businesses have the goal to drive possible sales and leads. Making it EASY for [...]

Are You Looking For More Quality Conversions?

Conversions are pretty much the pot of gold for digital marketing.  Increasing your conversion rate is fundamental to your client’s return on investment and make the most of your digital marketing budget. Vici manages thousands of campaigns and is constantly on the lookout for industry updates on the subject.  Here are some tips to increase your client’s conversion rate:               Include A Clear [...]

The best digital campaigns are expertly mixed, just like your favorite cocktail

When creating a digital marketing strategy, it is easy to become enamored with products that are at the bottom of the sales funnel.  It would be easy to think, “I’m going to focus only on Pay Per Click/Search Engine paid ads, Retargeting and SEO because they will help me drive the most conversions.” This way of thinking is not [...]

Do I need a call-to-action in my digital ads?

The short answer is “yes.”  A picture and a logo typically aren’t going to get you good results.  Look at this stat: Effective digital advertising is not really about “clicks” or “likes.” In fact, most people don’t click on ads (the national average Click Thru Rate is .07% meaning less than 1 in 1000 people click on an ad). Having [...]

The Question Digital Salespeople Should Always Ask

The client has committed and you got the sale. Great! The next thing you should ask this client is, “How will you evaluate if this campaign is successful?” Often in our excitement of getting the order we overlook this extremely important question. If you don’t know how the client will be judging the effectiveness of the digital ad spend, you are [...]

How To Create Successful Ads For Facebook News Feed

An ad campaign with good copy can still fail if it is partnered with bad ad creative. In order to avoid such failure, it is important to understand the key aspects of a good, successful ad. One aspect that I always suggest is to try to tailor the ad to the medium or platform on which it is running. For [...]

Is My Digital Ad Working?

All digital campaigns measure clicks – as in how many people “clicked” on the ad. The Click-Through-Rate (CTR) is merely the beginning of the story.  CTR’s serve a purpose. They allow you to gauge the results of your digital campaign in a very simple form and these metrics are important – however, they do not provide the complete engagement [...]

Matching Small Biz Digital Marketing Priorities To The Right Digital Product

Finding out what potential advertisers’ needs and goals are for a campaign is critical, but matching those to the right digital product is just as crucial. A majority of small businesses say that they will be spending more on digital marketing this year and a recent study details what they say are their primary goals and priorities. So let’s look at [...]

How Can Digital Salespeople Prove ROI To Their Clients?

It’s great news to see that 56% of small and medium sized businesses are planning to increase their budgets in 2016. Of particular interest is that many will be concentrating those increases on digital marketing. For those of us in the online advertising world this is indeed great news, but behind this lies a problem. Almost half of small business that [...]