Content Marketing

Voice Search is Here: Is Your Business Ready for It?

When Apple’s Siri first came out back in 2011 the technology was a novelty.  It was cool to test out and sometimes provided informative results, but often the results were laughable.  Not many people predicted voice search would become a major digital trend of the future.  Voice search is defined as a speech recognition technology that allows users to search by saying [...]

What Is A Good Click Through Landing Page?

What is a “landing page”? It’s the page of your website that people land on after clicking your ad. Should that be your home page? Maybe, but maybe not. Having the right info on a landing page DRAMATICALLY increases your conversions (getting people to take the next step). Here are some tips for what makes a [...]

Content Marketing: What it is and why it’s important

Here at Vici, we excel at getting visitors to your website and engaging with your brand. But what happens after that initial engagement? For some, they remain interested in the brand and become a loyal customer. But for many, that one-time engagement is just that. So how do brands retain more of these new visitors from their advertising campaigns? [...]