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The Best Online Ads Use the K.I.S.S. Technique

The K.I.S.S. technique has been a favorite among marketers for decades, especially when it comes to billboards, short radio spots, or television ads that fill less then :10 seconds worth of inventory.  The acronym stands for: Keep It Simple Stupid.  This is also known as the more politically correct and sanitized Keep It Short and Simple (albeit less fun).  [...]

Is My Digital Ad Working?

All digital campaigns measure clicks – as in how many people “clicked” on the ad. The Click-Through-Rate (CTR) is merely the beginning of the story.  CTR’s serve a purpose. They allow you to gauge the results of your digital campaign in a very simple form and these metrics are important – however, they do not provide the complete engagement [...]

Do Digital Display Ads Drive Phone Calls?

If the question is “Does display advertising influence consumers to make a phone call?”  The answer to this question is absolutely “yes.”  Digital advertising drives phone calls, but they are not always immediate. According to a research study done by Marchex, display ads influence 60x more phone calls than they do a direct click-to-call. On average, they find that approximately 2% [...]

What is A/B testing, and how can I use it to my advantage?

Digital display advertising is great. It allows you to show potential customers more than just a few words. It is this style of advertising that tends to better engage viewers. However, creating an effective display ad is not always the easiest thing to do. Sure, it has become A LOT easier to actually create the ads, thanks to the [...]

Traditional Advertising, Where Does It Drive Consumers? Online!

Consumers are watching TV and listening to the radio and the adverting they are consuming while doing so, is having an impact on them: It is driving them straight online. Research shows that 74% of people go online for more information on products and services advertised on TV and Radio. We are not watching TV alone. We may be alone [...]

Digital Advertising: A History Lesson

When you think of where digital marketing is in 2015, I’m amazed everyday at how quickly advancements are being made to deliver beautiful marketing to the sophisticated web users.  As web users we expect a lot.   We are more informed about our purchases being made online and offline.   We have means of communicating to other consumers to [...]