Artificial Intelligence

How can the Cannabis Industry use Digital Marketing?

Blaze. Burn. Get baked. Ganja. Smoke bud. 4/20. Hash. Wake n’ Bake.  There are definitely more terms that refer to cannabis than there are ways to advertise for it.  In an industry that’s seen massive growth and expansion, there is constant uphill battles when it comes to finding out what’s a possibility and what’s not in the marketing world.  It’s not easy to uncover [...]

Top Digital Advertising Trends for 2020

Anywhere you look, you’re going to see trends for the new year, trends for the new decade, and all sorts of news about the “visionary” year of 2020.  Looking ahead, here are a few key things to watch out for as you plan and finalize your marketing budgets. Instagram Ads – We all know Instagram as Facebook’s little brother.  But, Facebook’s trusty [...]

Facebook Event: AI in Action

On Halloween Eve I stepped into the Los Angeles Facebook offices for an agency event called “AI in Action” a training focused on how using Artificial Intelligence (AI) within the Facebook platform can help enhance the overall performance of campaigns.  Their office was highly secure (three checkpoints with a government ID to get in) but once inside I was [...]

What Digital Advertising Products Should Casinos Use?

With 465 commercial casinos throughout the United States, according to Statista , there’s bound to be one near you, and maybe in your market.  As we’ve seen for years, Casinos market heavily.  It’s not about whether or not they have marketing dollars, but how can you secure your share of those dollars digitally?  What products are good for them? There [...]