Artificial Intelligence

Facebook Event: AI in Action

On Halloween Eve I stepped into the Los Angeles Facebook offices for an agency event called “AI in Action” a training focused on how using Artificial Intelligence (AI) within the Facebook platform can help enhance the overall performance of campaigns.  Their office was highly secure (three checkpoints with a government ID to get in) but once inside I was [...]

What Digital Advertising Products Should Casinos Use?

With 465 commercial casinos throughout the United States, according to Statista , there’s bound to be one near you, and maybe in your market.  As we’ve seen for years, Casinos market heavily.  It’s not about whether or not they have marketing dollars, but how can you secure your share of those dollars digitally?  What products are good for them? There [...]