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Men vs. Women Online: An Infographic

When marketing online or with mobile, men and women can’t be treated equally. Check out the compelling infographic below which speaks to gender trends in social media and advertising and how it affects men and women differently. Some interesting points: Women send text messages more often than men More women look for support in social media Women are less likely to respond [...]

Simply Explained

Online marketing can feel overwhelming.  There are a lot of acronyms: CPM, CPC, PPC, SEO… when really all you care about one acronym: ROI, your return on investment!  There are a lot of places to be online from Pay Per Click, to organic search, Google, Yahoo, and Bing search engines, Instagram, Vine, Facebook, Twitter, Google+, Youtube… what business owner [...]

10 (FREE) Websites No Small Business Should Live Without

Small business owners know that the cost of operating can be downright expensive.  Whenever there are programs out there that can help eliminate costs, while still maintaining a professional image, you should take advantage of them! Here are the websites that top my list: MadMiMi.com “Simple and beautiful email marketing” – Mashable.  MadMimi gives you customizable email templates that are not only [...]