Digital has a leg up compared to other forms of media because it is more trackable. You can get an idea on what consumers are doing after they see the ad or after they click the ad through what is called a conversion. A conversion is the action someone takes on the advertiser’s website after they have seen the...
When most people heard that Beyonce was making a crossover country album, they went up in arms. Myself, as an avid country music fan, I was pumped! Beyonce is a queen and country music is my jam, so what’s not to love? It’s the best of both worlds! That is also how I feel about the new Social Mirror...
We all know it. The boxes, the bags, the trucks, the smile logo. I know I’m not only one that has ever seen an Amazon truck pull up to their house and think “well what the heck did I order now?!” What started out as an online store for textbooks has grown into an empire. You can now get...
Eat. Sleep. Scroll. We all do it. Whether you are mindlessly scrolling social media, scrolling through an article you’re reading, or vigorously scrolling to get to the bottom of a page to just get the darn recipe (this one drives me nuts!), it has just become second nature to scroll. While we are all used to that kind of...
Andy Williams said it best when he said “it’s the most wonderful time of the year.” 2024 is now just a few weeks away and we have served over 1.9 billion impressions this year. Let’s take a look at the top 10 verticals for campaigns in 2023: • Health Care Services • Events/Concerts/Fireworks • Education • Automotive • Non-Profit/Arts • Family Services/Health Clubs • Financial-Banks-Credit Unions •...
Advertising methods have evolved significantly throughout history. In the early days of business, long before the digital age, companies used various strategies to promote their products and services. During the Middle Ages, local markets were common and town criers played a significant role in advertising. They would announce the arrival of merchants and their wares and shop signs had...
One thing I love about the internet is when you come across those “I was today years old when I learned…” posts, or you learn about a new “hack”. One of my favorites that I recently just learned is how to properly use a “Corkscrew Climber” at the playground. It’s that twirly thing that you normally climb up, but...
We’ve all been there. You’re in a social setting where you don’t really know anyone, but it’s a social setting, so you’re supposed to be…social. For some, this comes very easy and for others, it causes panic. In these situations, there are a couple staples you can use to start that awkward small talk, like asking where you’re from...
As a kid, there are some unwritten rules that you are told you have to follow. You’re not supposed to run with a stick in your hand, you’re not supposed to touch an electrical outlet, and you’re not supposed to talk to strangers. As we get older, there are new unwritten rules like not spending more than you make,...
We’ve all been there. You’re scrolling through Facebook, and you see an ad that was for something you were JUST talking about! How in the world did they know? If you type in “does Facebook” on Google, the first auto populated option is “does Facebook listen on your phone”. I had a similar moment just the other day where...
When looking at the days of the week, my favorite day isn’t Saturday or Sunday, or even Friday; it’s Thursday. Thursday is when you’re close to the weekend and you have the whole weekend to look forward to, including a Friday night. May is my version of Thursday when it comes to months because we are getting so close...
When I think of Facebook, there is one thing that comes to mind and it’s the song “Changes” by David Bowie, because they are always ch-ch-ch-chaning things up! Some of the most recent changes that Facebook made has been discontinuing the use of Job Listing ads, no longer showing ads in Instant Articles, and only being able to target...
You make one for the week, you make one for grocery shopping, you make one for going on vacation, and you even make one for the big guy in red to check over in December, and he does that twice. Lists. They have been around forever and are very helpful for making sure you don’t forget anything, and that...
I grew up in Syracuse, New York which is known for two things: snow and Syracuse University sports. While most people are familiar with the longtime Syracuse basketball head coach, Jim Boeheim, but my favorite thing about Syracuse University is football. It is the home of the legendary number 44 for Jim Brown, Floyd Little, and Ernie Davis. Growing...
How are you doing with your New Year’s Resolution? Have you skipped the gym already? Have you polished off that bag of Cheetos all by yourself? Have you already thrown out your 40oz Stanley mug because carrying around 40oz of water turns out to be way more annoying than you thought? Or maybe you have changed out water for...
December is always the month where we reflect on the last 12 months and see how we grew and what we can do to move forward. Personally, I like to see what technology thinks of how I lived my last 12 months with things like Spotify’s “Wrapped”, and Instagram’s “Top 9”. According to Spotify, I don’t branch out much...
You probably don’t even know it, but you have most likely experienced the Baader-Meinhof phenomenon. What is that exactly? It’s a frequency illusion and it occurs when something you’ve just noticed starts to pop up everywhere. For example, if you recently bought a new white car, now you start to realize how many white cars there are on the...
I have always been a pretty neat, clean, and tidy person. I don’t like clutter, I like seeing the lines on the carpet from a vacuum in a room, and everything (and I mean everything) has a place. Well, having kids changes that because now my living room looks like a bomb went off at any given point with...
Let’s play a game where you guess what generation I am classified from clues that I give you. First clue is that I am in bed every night at 8:30pm. Second clue is that I don’t have a TikTok account. Third clue is that I have seen Engelbert Humperdinck live in concert…twice. From those three stats, you might say...
The “ber” months are approaching quickly and that means cooler weather, reasons to eat a lot of pie, and everyone’s favorite- political season. That’s right, political season is already ramping up and we are seeing and hearing ads for all sorts of political races from local ballots to nationwide races. This year, political ad spending is set to smash...
ABC is an acronym for a lot of things. If you’re learning CPR, they teach you ABC to look for Airway, Breathing, and Circulation. If you’re a parent, ABC could mean “Another Blowout Coming”. In the broadcasting world, ABC stands for American Broadcasting Company. In sales, ABC is most commonly known as “Always Be Closing”, and in this case,...
It’s one of my favorite episodes of Friends; The One Where Everybody Finds Out. Monica and Chandler are dating, and Joey is the only one that knows but Rachel and Phoebe eventually find out, except Monica and Chandler don’t know that they know. “They don’t know that we know they know we know.” Sometimes this is how it can feel...
Being in sales can really make you relate to the life of a toddler in the sense that they are constantly told “no”. For example, when my three-year-old wants to wear shorts but it’s snowing outside, he hears “no”. When he refuses to eat his dinner but asks for ice cream before bed, he again hears “no”. When he...
Love makes the world go around, right? Sure it does, but so does money, and Jerry Maguire said it best; “Show me the money!” What could possibly be better than money? How about free money! In the advertising world, that is a real thing for certain businesses, and it is called Cooperative Advertising, or Co-Op. This is when advertisements...
Yes, it CANnabis! Cannabis is a budding industry and is really starting to grow like a weed as more states start to legalize recreational use of marijuana. Support for legal marijuana is at an all-time high (no pun intended) of 68%, with the percent being even higher among 18 to 29 year old’s at 79%. With more and more...
It’s crazy to think that you can have a full-blown conversation these days with just letters. Have we come that lazy that we can’t type out “by the way” and instead just type BTW? The answer, sadly, is yes. When texting or emailing, acronyms have become the norm. Some that you might be familiar with are ROFL, LOL, ICYMI,...
Sometimes it happens when I’m stressed. Sometimes it happens when my husband leaves his dirty clothes RIGHT next to the laundry basket. Sometimes it happens when I’ve had too much caffeine. We’ve all been there; we’ve all had an eye twitch at one time or another. Well, what if I told you we are now offering a new type...
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023) R-E-C-R-U-I-T- Find out how to do it dig-it-tal-ly! It seems like no matter where you’re going these days, you’re constantly seeing signs hanging in the windows or in the ground outside a business stating, “We’re Hiring” or “Apply Here” or “Join Our Team.” I’ve seen it everywhere; the...
Mirror Mirror on the wall; what is one of the most innovative digital products of them all? If you guessed Social Mirror™ ads, you nailed it! This is a product that we launched back in November of 2020 and in less than a year it has gained enough popularity to become the second most used digital product that we...
Typically, when we double something, it’s a good thing. You can’t have a bad day if you get a double scoop ice cream cone, a double cheeseburger, or you double your salary. The same holds true when it comes to digital advertising. One hesitation with business owners that maybe aren’t familiar with digital advertising or have done it in...
All before 8:00 this morning, my mind was racing about making sure I remembered all of what I had to do today. Obviously I made a mental list, but who actually remembers what is on the list when the time comes when you need it? All before I had breakfast I had to remember to turn the pool on...
Peanut Butter and Jelly. Macaroni and Cheese. Cookies and Milk. Those are things we can all agree on that pair well with one another, right? Well, in the digital advertising world, two things that also pair well together are Amazon and Over the Top (OTT) advertising. With over 300 million worldwide active customer accounts, Amazon has a deep understanding...
Everywhere you go, look, and turn, there are different types of advertisements for retail establishments. Just this morning I heard a Chick-fil-A ad on the radio for a new location opening just 6 miles from my house (I am in trouble), I also received a text message ad for a 20% off Bed, Bath, and Beyond coupon, and yesterday...
As a business owner, there are a lot of things to keep track of. Do you have enough inventory? Can you pay your employees? How can you increase your sales? What are people saying about your business? With so many different outlets for people to speak their mind and leave their opinion, it can be a slippery slope. It...
I’m guessing the answer is yes? Have you noticed that Google has started featuring job listings in the organic section of the search engine results page when you put in keywords related to a job? For example, if you searched “digital media jobs Elmira NY” you could get a results page like this: The listings at the top aren’t paid...
How many times have you been trying to hang a picture on a wall and you want to see if it’s level, but you’re too lazy to go out to the garage or basement and get a level? Well, now you don’t have to because there’s an app for that! There is also an app that you can use...
Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry. It seems like no...
If the terms “Ew, David” or “Carole Baskin” or “Strike First, Strike Hard, No Mercy”, mean anything to you, you have most likely watched Over The Top (OTT) programming. OTT is video programming that a user is watching through the Internet, instead of watching through traditional cable or broadcast. While this year has brought a lot of turmoil to consumers,...
Updated 1-6-22: Facebook Offer Ads were deprecated in October of 2021 My mom is the person that gives the best gifts. Every year she nails it and gets the most creative, most comfortable, practical gifts and every time I ask where she got it, she replies with “it was a QVC special!” I have been gifted the most amazing bed...
I was at the grocery store the other day and as I was waiting to check out (six feet behind the person in front of me of course) I caught myself staring at the cashier. I was thinking that he looked familiar, but I could not put my finger on who it was or how I knew him. The...
It’s the most wonderful time of the year! Schools are back in session (somewhat), the nights and mornings are getting cooler, and the sun is setting earlier. Personally, I like to get every last bit out of summer that I can and consider summer to begin on Memorial Day weekend and go until midnight of the first day of...
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023) One of my favorite games to play when I was a kid was “Red Light, Green Light”. This is a game where one person is “it” and stands a good distance away from the other players with their back to rest of the group; this person is...
When I tell people that I from New York, they immediately think that I am talking about the Big Apple; New York City. When I also tell people that I am from Mexico, they get a puzzled look on their face and think I am lost because I am an Irish American and don’t fit a typical Hispanic profile....
When I was selling radio advertising, one of the very first things I did when I would get a new business on the air is to tell them they were about to get a lot of phone calls from other media groups. Different radio stations were going to call and ask for a meeting, along with other TV stations,...
Everything you read and hear in the news right now is all about the coronavirus and it is being compared to the 1918-1920 flu pandemic, so I wanted to take a look and see how far we have come in the technology world in the past 100 years: 1920: “Extra! Extra! Read All About It!” is what people would yell...
I think it is safe to say that as consumers, we have pretty much grown accustomed to being served ads whenever we go on the internet whether we’re looking at the news, the weather, pop culture, playing games, or are using various apps. If digital ads are not going away, wouldn’t you rather be served ads for things you...
A few years ago, I was watching the Super Bowl and the most ridiculous commercial came on. It was a woman that was overly in love with her son and throughout the commercial she was being dragged in a laundry basket behind a car, played a two faced janitor at his school while he was eating lunch, popped up...
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023) I became a mom for the first time in July of 2018. You get a lot of advice as an expecting parent like “sleep when the baby sleeps”, and “don’t be afraid to ask for help when you need”, and “make sure to take time for yourself”....
In the Disney movie “Up”, there is a dog named Dug that gets distracted easily every time he sees a squirrel. No matter what he is doing, if he sees a squirrel, he stops and tracks it. In today’s marketing and advertising world, we are all “Dug’s” that are bombarded with several squirrels a day. There are so many...
Have you ever been out with friends or met someone new, and right off the bat they tell you that you look like someone or have a doppelgänger? It’s always interesting to hear what they say next because it can completely change the mood of the night. Maybe it is someone that you will take as a compliment, or...