2014 – The Year Of Mobile Domination

2014 – The Year Of Mobile Domination

It’s official – mobile rules when it comes to media consumption.  The average person consumes 7 hours of media a day and mobile is number one, accounting for about 35% or 145 minutes of that time.

Mobile is first screen

The 2014 “Marketing In A Multiscreen World” report found similar results with smartphones at 35% of daily screen time, far outpacing T.V., tablets, and laptops/desktops.

Daily screen use

Not surprisingly, smartphones also dominate usage during the work day.

Device Use During Day

Mobile is also becoming a force in online search with almost 40% of all organic searches originating from mobile devices.

Mobile Organic Search

 

 

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